#7340B4#7340B4

#7340B4 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.3% C 0.176 H 300.2°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#7340B4
RGB	rgb(115, 64, 180)
HSL	hsl(266, 48%, 48%)
HSV	hsv(266, 64%, 71%)
CMYK	cmyk(36.1%, 64.4%, 0%, 29.4%)
CIE-LAB	lab(38.91, 45.80, -53.54)
CIE-LCH	lch(38.91, 70.46, 310.54°)
OKLab	oklab(49.32% 0.0887 -0.1523)
OKLCH	oklch(49.32% 0.176 300.2)
XYZ	xyz(17.1398, 10.6068, 44.3155)
Luminance	0.1061 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340B4 #81B440

analogous

#4047B4 #7340B4 #AD40B4

triadic

#7340B4 #B47340 #40B473

tetradic

#7340B4 #B44047 #81B440 #40B4AD

square

#7340B4 #B44047 #81B440 #40B4AD

split-complementary

#7340B4 #B4AD40 #47B440

monochromatic

#39205A #563087 #7340B4 #9368C9 #B395D9

Accessibility & contrast

On white

6.73

#7340B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#7340B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340B4

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340B4	#FFFFFF	#000000	##FFFFFF
##7340B4	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB8

Deuteranopia (green-blind)

#0A5BB1

Tritanopia (blue-blind)

#655A74

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7340b4;
/* rgb */ color: rgb(115, 64, 180);
/* oklch */ color: oklch(49.3% 0.176 300.2);

Tailwind

colors: {
  custom: {
    50: '#a078cb',
    500: '#7340b4',
    950: '#000000',
  },
}

SCSS

$custom: #7340b4;
$custom-light: #a078cb;
$custom-dark: #000000;

JSON

{
  "hex": "#7340b4",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 266.379,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49321,
    "c": 0.17619,
    "h": 300.2
  },
  "luminance": 0.10607
}

Semantic roles & 50–950 ramp

primary

#7340B4

secondary

#ABC58B

accent

#D7519C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →