#AD40B2#AD40B2

#AD40B2 is a mid, vivid purple. Relative luminance 0.158; OKLCH L 56.5% C 0.196 H 326.0°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#AD40B2
RGB	rgb(173, 64, 178)
HSL	hsl(297, 47%, 47%)
HSV	hsv(297, 64%, 70%)
CMYK	cmyk(2.8%, 64%, 0%, 30.2%)
CIE-LAB	lab(46.67, 58.98, -39.51)
CIE-LCH	lch(46.67, 70.99, 326.18°)
OKLab	oklab(56.55% 0.1621 -0.1094)
OKLCH	oklch(56.55% 0.196 326)
XYZ	xyz(27.1023, 15.7671, 43.7267)
Luminance	0.1577 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40B2 #45B240

analogous

#7440B2 #AD40B2 #B2407E

triadic

#AD40B2 #B2AD40 #40B2AD

tetradic

#AD40B2 #B27440 #45B240 #407EB2

square

#AD40B2 #B27440 #45B240 #407EB2

split-complementary

#AD40B2 #7EB240 #40B274

monochromatic

#552058 #813085 #AD40B2 #C467C8 #D594D8

Accessibility & contrast

On white

5.06

#AD40B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#AD40B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40B2

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40B2	#FFFFFF	#000000	##FFFFFF
##AD40B2	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D66B5

Deuteranopia (green-blind)

#5773AF

Tritanopia (blue-blind)

#B15073

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #ad40b2;
/* rgb */ color: rgb(173, 64, 178);
/* oklch */ color: oklch(56.5% 0.196 326.0);

Tailwind

colors: {
  custom: {
    50: '#c97dc9',
    500: '#ad40b2',
    950: '#000000',
  },
}

SCSS

$custom: #ad40b2;
$custom-light: #c97dc9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40b2",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 297.368,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56546,
    "c": 0.19562,
    "h": 326
  },
  "luminance": 0.15765
}

Semantic roles & 50–950 ramp

primary

#AD40B2

secondary

#8CC48A

accent

#D75157

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD40B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →