#7440B2#7440B2

#7440B2 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.3% C 0.174 H 301.2°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#7440B2
RGB	rgb(116, 64, 178)
HSL	hsl(267, 47%, 47%)
HSV	hsv(267, 64%, 70%)
CMYK	cmyk(34.8%, 64%, 0%, 30.2%)
CIE-LAB	lab(38.89, 45.51, -52.39)
CIE-LCH	lch(38.89, 69.40, 310.98°)
OKLab	oklab(49.29% 0.0902 -0.1488)
OKLCH	oklch(49.29% 0.174 301.2)
XYZ	xyz(17.0698, 10.5941, 43.2564)
Luminance	0.1059 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440B2 #7EB240

analogous

#4045B2 #7440B2 #AD40B2

triadic

#7440B2 #B27440 #40B274

tetradic

#7440B2 #B24045 #7EB240 #40B2AD

square

#7440B2 #B24045 #7EB240 #40B2AD

split-complementary

#7440B2 #B2AD40 #45B240

monochromatic

#392058 #573085 #7440B2 #9367C8 #B394D8

Accessibility & contrast

On white

6.73

#7440B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#7440B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440B2

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440B2	#FFFFFF	#000000	##FFFFFF
##7440B2	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB6

Deuteranopia (green-blind)

#145BB0

Tritanopia (blue-blind)

#675973

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7440b2;
/* rgb */ color: rgb(116, 64, 178);
/* oklch */ color: oklch(49.3% 0.174 301.2);

Tailwind

colors: {
  custom: {
    50: '#a078ca',
    500: '#7440b2',
    950: '#000000',
  },
}

SCSS

$custom: #7440b2;
$custom-light: #a078ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7440b2",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 267.368,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49288,
    "c": 0.17403,
    "h": 301.2
  },
  "luminance": 0.10594
}

Semantic roles & 50–950 ramp

primary

#7440B2

secondary

#A9C48A

accent

#D7519A

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7440B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →