#AD408D#AD408D

#AD408D is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.7% C 0.167 H 341.0°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX#AD408D
RGBrgb(173, 64, 141)
HSLhsl(318, 46%, 46%)
HSVhsv(318, 63%, 68%)
CMYKcmyk(0%, 63%, 18.5%, 32.2%)
CIE-LABlab(44.91, 52.95, -20.22)
CIE-LCHlch(44.91, 56.67, 339.10°)
OKLaboklab(54.69% 0.1575 -0.0543)
OKLCHoklch(54.69% 0.167 341)
XYZxyz(23.8753, 14.4763, 26.7309)
Luminance0.1447 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD408D #40AD60
analogous
#9740AD #AD408D #AD4056
triadic
#AD408D #8DAD40 #408DAD
tetradic
#AD408D #AD9740 #40AD60 #4056AD
square
#AD408D #AD9740 #40AD60 #4056AD
split-complementary
#AD408D #56AD40 #40AD97
monochromatic
#541F44 #802F69 #AD408D #C664A9 #D691C2

Accessibility & contrast

On white

5.39
#AD408D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.89
#AD408D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD408D
5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD408D#FFFFFF#000000##FFFFFF
##AD408D1.005.393.895.39
#FFFFFF5.391.0021.001.00
#0000003.8921.001.0021.00
##FFFFFF5.391.0021.001.00

Color blindness preview

Protanopia (red-blind)
#475F8F
Deuteranopia (green-blind)
#67718A
Tritanopia (blue-blind)
#B74261
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #ad408d;
/* rgb */ color: rgb(173, 64, 141);
/* oklch */ color: oklch(54.7% 0.167 341.0);
Tailwind
colors: {
  custom: {
    50: '#c97cae',
    500: '#ad408d',
    950: '#000000',
  },
}
SCSS
$custom: #ad408d;
$custom-light: #c97cae;
$custom-dark: #000000;
JSON
{
  "hex": "#ad408d",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 317.615,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54691,
    "c": 0.16662,
    "h": 341
  },
  "luminance": 0.14474
}

Semantic roles & 50–950 ramp

primary
#AD408D
secondary
#87C298
accent
#D67952
background
#FCF7FA
surface
#F9EEF4
border
#D2C9CE
text
#140A10
muted
#827C7F

Preview Lab

Preview with #AD408D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD408D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva