#AD408D#AD408D

#AD408D is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.7% C 0.167 H 341.0°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#AD408D
RGB	rgb(173, 64, 141)
HSL	hsl(318, 46%, 46%)
HSV	hsv(318, 63%, 68%)
CMYK	cmyk(0%, 63%, 18.5%, 32.2%)
CIE-LAB	lab(44.91, 52.95, -20.22)
CIE-LCH	lch(44.91, 56.67, 339.10°)
OKLab	oklab(54.69% 0.1575 -0.0543)
OKLCH	oklch(54.69% 0.167 341)
XYZ	xyz(23.8753, 14.4763, 26.7309)
Luminance	0.1447 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD408D #40AD60

analogous

#9740AD #AD408D #AD4056

triadic

#AD408D #8DAD40 #408DAD

tetradic

#AD408D #AD9740 #40AD60 #4056AD

square

#AD408D #AD9740 #40AD60 #4056AD

split-complementary

#AD408D #56AD40 #40AD97

monochromatic

#541F44 #802F69 #AD408D #C664A9 #D691C2

Accessibility & contrast

On white

5.39

#AD408D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD408D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD408D

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD408D	#FFFFFF	#000000	##FFFFFF
##AD408D	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475F8F

Deuteranopia (green-blind)

#67718A

Tritanopia (blue-blind)

#B74261

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad408d;
/* rgb */ color: rgb(173, 64, 141);
/* oklch */ color: oklch(54.7% 0.167 341.0);

Tailwind

colors: {
  custom: {
    50: '#c97cae',
    500: '#ad408d',
    950: '#000000',
  },
}

SCSS

$custom: #ad408d;
$custom-light: #c97cae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad408d",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 317.615,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54691,
    "c": 0.16662,
    "h": 341
  },
  "luminance": 0.14474
}

Semantic roles & 50–950 ramp

primary

#AD408D

secondary

#87C298

accent

#D67952

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140A10

muted

#827C7F

Preview Lab

Preview with #AD408D

Body copy rendered with the generated semantic roles for this colour.

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