#9740AD#9740AD

#9740AD is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.3% C 0.180 H 319.0°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#9740AD
RGB	rgb(151, 64, 173)
HSL	hsl(288, 46%, 46%)
HSV	hsv(288, 63%, 68%)
CMYK	cmyk(12.7%, 63%, 0%, 32.2%)
CIE-LAB	lab(43.16, 52.64, -42.33)
CIE-LCH	lch(43.16, 67.55, 321.19°)
OKLab	oklab(53.26% 0.1361 -0.1183)
OKLCH	oklch(53.26% 0.18 319)
XYZ	xyz(22.1377, 13.2642, 40.9212)
Luminance	0.1326 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740AD #56AD40

analogous

#6140AD #9740AD #AD408D

triadic

#9740AD #AD9740 #40AD97

tetradic

#9740AD #AD6140 #56AD40 #408DAD

square

#9740AD #AD6140 #56AD40 #408DAD

split-complementary

#9740AD #8DAD40 #40AD61

monochromatic

#491F54 #702F80 #9740AD #B264C6 #C891D6

Accessibility & contrast

On white

5.75

#9740AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#9740AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740AD

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740AD	#FFFFFF	#000000	##FFFFFF
##9740AD	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2160B0

Deuteranopia (green-blind)

#4769AA

Tritanopia (blue-blind)

#975271

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #9740ad;
/* rgb */ color: rgb(151, 64, 173);
/* oklch */ color: oklch(53.3% 0.180 319.0);

Tailwind

colors: {
  custom: {
    50: '#b97ac6',
    500: '#9740ad',
    950: '#000000',
  },
}

SCSS

$custom: #9740ad;
$custom-light: #b97ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#9740ad",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 287.89,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5326,
    "c": 0.18027,
    "h": 319
  },
  "luminance": 0.13263
}

Semantic roles & 50–950 ramp

primary

#9740AD

secondary

#93C287

accent

#D6526D

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740AD

Body copy rendered with the generated semantic roles for this colour.

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