#AD4041#AD4041

#AD4041 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.3% C 0.143 H 22.9°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD4041
RGB	rgb(173, 64, 65)
HSL	hsl(359, 46%, 46%)
HSV	hsv(359, 63%, 68%)
CMYK	cmyk(0%, 63%, 62.4%, 32.2%)
CIE-LAB	lab(42.67, 44.64, 23.21)
CIE-LCH	lch(42.67, 50.31, 27.48°)
OKLab	oklab(52.29% 0.1318 0.0558)
OKLCH	oklch(52.29% 0.143 22.9)
XYZ	xyz(20.0230, 12.9354, 6.4424)
Luminance	0.1293 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4041 #40ADAC

analogous

#AD4078 #AD4041 #AD7640

triadic

#AD4041 #41AD40 #4041AD

tetradic

#AD4041 #78AD40 #40ADAC #7640AD

square

#AD4041 #78AD40 #40ADAC #7640AD

split-complementary

#AD4041 #40AD76 #4078AD

monochromatic

#541F1F #802F30 #AD4041 #C66465 #D69192

Accessibility & contrast

On white

5.86

#AD4041 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD4041 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4041

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4041	#FFFFFF	#000000	##FFFFFF
##AD4041	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5640

Deuteranopia (green-blind)

#776D3E

Tritanopia (blue-blind)

#BD2A41

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4041;
/* rgb */ color: rgb(173, 64, 65);
/* oklch */ color: oklch(52.3% 0.143 22.9);

Tailwind

colors: {
  custom: {
    50: '#cc7a75',
    500: '#ad4041',
    950: '#000000',
  },
}

SCSS

$custom: #ad4041;
$custom-light: #cc7a75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4041",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 65
  },
  "hsl": {
    "h": 359.45,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.52292,
    "c": 0.14314,
    "h": 22.9
  },
  "luminance": 0.12933
}

Semantic roles & 50–950 ramp

primary

#AD4041

secondary

#87C2C1

accent

#D6D452

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD4041

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →