#7640AD#7640AD

#7640AD is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.2% C 0.169 H 303.6°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#7640AD
RGB	rgb(118, 64, 173)
HSL	hsl(270, 46%, 46%)
HSV	hsv(270, 63%, 68%)
CMYK	cmyk(31.8%, 63%, 0%, 32.2%)
CIE-LAB	lab(38.79, 44.71, -49.58)
CIE-LCH	lch(38.79, 66.76, 312.04°)
OKLab	oklab(49.16% 0.0933 -0.1405)
OKLCH	oklch(49.16% 0.169 303.6)
XYZ	xyz(16.8457, 10.5355, 40.6731)
Luminance	0.1053 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7640AD #77AD40

analogous

#4040AD #7640AD #AD40AD

triadic

#7640AD #AD7640 #40AD76

tetradic

#7640AD #AD4040 #77AD40 #40ADAD

square

#7640AD #AD4040 #77AD40 #40ADAD

split-complementary

#7640AD #ADAD40 #40AD40

monochromatic

#391F54 #582F80 #7640AD #9564C6 #B391D6

Accessibility & contrast

On white

6.76

#7640AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#7640AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7640AD

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7640AD	#FFFFFF	#000000	##FFFFFF
##7640AD	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB0

Deuteranopia (green-blind)

#215BAB

Tritanopia (blue-blind)

#6C5770

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7640ad;
/* rgb */ color: rgb(118, 64, 173);
/* oklch */ color: oklch(49.2% 0.169 303.6);

Tailwind

colors: {
  custom: {
    50: '#a178c6',
    500: '#7640ad',
    950: '#000000',
  },
}

SCSS

$custom: #7640ad;
$custom-light: #a178c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7640ad",
  "rgb": {
    "r": 118,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 269.725,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.49159,
    "c": 0.16864,
    "h": 303.6
  },
  "luminance": 0.10535
}

Semantic roles & 50–950 ramp

primary

#7640AD

secondary

#A5C287

accent

#D65295

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7640AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →