#AD4033#AD4033

#AD4033 is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.1% C 0.145 H 29.6°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD4033
RGB	rgb(173, 64, 51)
HSL	hsl(6, 54%, 44%)
HSV	hsv(6, 71%, 68%)
CMYK	cmyk(0%, 63%, 70.5%, 32.2%)
CIE-LAB	lab(42.45, 43.80, 31.30)
CIE-LCH	lch(42.45, 53.83, 35.55°)
OKLab	oklab(52.06% 0.1264 0.0719)
OKLCH	oklch(52.06% 0.145 29.6)
XYZ	xyz(19.6665, 12.7928, 4.5650)
Luminance	0.1279 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4033 #33A0AD

analogous

#AD3363 #AD4033 #AD7D33

triadic

#AD4033 #33AD40 #4033AD

tetradic

#AD4033 #63AD33 #33A0AD #7D33AD

square

#AD4033 #63AD33 #33A0AD #7D33AD

split-complementary

#AD4033 #33AD7D #3363AD

monochromatic

#4E1D17 #7E2F25 #AD4033 #CC5E51 #DA8A81

Accessibility & contrast

On white

5.90

#AD4033 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD4033 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4033

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4033	#FFFFFF	#000000	##FFFFFF
##AD4033	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5531

Deuteranopia (green-blind)

#796D30

Tritanopia (blue-blind)

#BE273E

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad4033;
/* rgb */ color: rgb(173, 64, 51);
/* oklch */ color: oklch(52.1% 0.145 29.6);

Tailwind

colors: {
  custom: {
    50: '#cc7a6b',
    500: '#ad4033',
    950: '#000000',
  },
}

SCSS

$custom: #ad4033;
$custom-light: #cc7a6b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4033",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 51
  },
  "hsl": {
    "h": 6.393,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5206,
    "c": 0.14545,
    "h": 29.6
  },
  "luminance": 0.1279
}

Semantic roles & 50–950 ramp

primary

#AD4033

secondary

#79BBC3

accent

#CEDE4A

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD4033

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →