#AD401F#AD401F

#AD401F is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.8% C 0.150 H 36.9°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD401F
RGB	rgb(173, 64, 31)
HSL	hsl(14, 70%, 40%)
HSV	hsv(14, 82%, 68%)
CMYK	cmyk(0%, 63%, 82.1%, 32.2%)
CIE-LAB	lab(42.24, 42.95, 41.93)
CIE-LCH	lch(42.24, 60.03, 44.31°)
OKLab	oklab(51.83% 0.12 0.0899)
OKLCH	oklch(51.83% 0.15 36.9)
XYZ	xyz(19.3164, 12.6527, 2.7211)
Luminance	0.1265 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD401F #1F8CAD

analogous

#AD1F45 #AD401F #AD871F

triadic

#AD401F #1FAD40 #401FAD

tetradic

#AD401F #45AD1F #1F8CAD #871FAD

square

#AD401F #45AD1F #1F8CAD #871FAD

split-complementary

#AD401F #1FAD87 #1F45AD

monochromatic

#451A0C #792D16 #AD401F #DA572F #E38163

Accessibility & contrast

On white

5.95

#AD401F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD401F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD401F

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD401F	#FFFFFF	#000000	##FFFFFF
##AD401F	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F541A

Deuteranopia (green-blind)

#7A6D1A

Tritanopia (blue-blind)

#BF2339

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad401f;
/* rgb */ color: rgb(173, 64, 31);
/* oklch */ color: oklch(51.8% 0.150 36.9);

Tailwind

colors: {
  custom: {
    50: '#ce795d',
    500: '#ad401f',
    950: '#000000',
  },
}

SCSS

$custom: #ad401f;
$custom-light: #ce795d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad401f",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 31
  },
  "hsl": {
    "h": 13.944,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.5183,
    "c": 0.14993,
    "h": 36.9
  },
  "luminance": 0.1265
}

Semantic roles & 50–950 ramp

primary

#AD401F

secondary

#60B0C8

accent

#C3EC3B

background

#FDF7F5

surface

#FBEEE9

border

#D4C9C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD401F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →