#AD3F74#AD3F74

#AD3F74 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.6% C 0.153 H 353.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD3F74
RGB	rgb(173, 63, 116)
HSL	hsl(331, 47%, 46%)
HSV	hsv(331, 64%, 68%)
CMYK	cmyk(0%, 63.6%, 32.9%, 32.2%)
CIE-LAB	lab(43.80, 49.99, -6.65)
CIE-LCH	lch(43.80, 50.43, 352.42°)
OKLab	oklab(53.57% 0.1524 -0.017)
OKLCH	oklch(53.57% 0.153 353.7)
XYZ	xyz(22.1646, 13.7026, 17.9972)
Luminance	0.1370 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3F74 #3FAD78

analogous

#AD3FAB #AD3F74 #AD413F

triadic

#AD3F74 #74AD3F #3F74AD

tetradic

#AD3F74 #ABAD3F #3FAD78 #413FAD

square

#AD3F74 #ABAD3F #3FAD78 #413FAD

split-complementary

#AD3F74 #3FAD41 #3FABAD

monochromatic

#531E38 #802F56 #AD3F74 #C66393 #D790B2

Accessibility & contrast

On white

5.61

#AD3F74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD3F74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3F74

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3F74	#FFFFFF	#000000	##FFFFFF
##AD3F74	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505B76

Deuteranopia (green-blind)

#6E6F71

Tritanopia (blue-blind)

#BA3854

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3f74;
/* rgb */ color: rgb(173, 63, 116);
/* oklch */ color: oklch(53.6% 0.153 353.7);

Tailwind

colors: {
  custom: {
    50: '#c97b9c',
    500: '#ad3f74',
    950: '#000000',
  },
}

SCSS

$custom: #ad3f74;
$custom-light: #c97b9c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3f74",
  "rgb": {
    "r": 173,
    "g": 63,
    "b": 116
  },
  "hsl": {
    "h": 331.091,
    "s": 46.61,
    "l": 46.275
  },
  "oklch": {
    "l": 0.53566,
    "c": 0.15335,
    "h": 353.7
  },
  "luminance": 0.137
}

Semantic roles & 50–950 ramp

primary

#AD3F74

secondary

#86C2A5

accent

#D69652

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD3F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →