#AD3EB4#AD3EB4

#AD3EB4 is a mid, vivid purple. Relative luminance 0.156; OKLCH L 56.4% C 0.200 H 325.3°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#AD3EB4
RGB	rgb(173, 62, 180)
HSL	hsl(296, 49%, 47%)
HSV	hsv(296, 66%, 71%)
CMYK	cmyk(3.9%, 65.6%, 0%, 29.4%)
CIE-LAB	lab(46.48, 60.16, -40.98)
CIE-LCH	lch(46.48, 72.79, 325.74°)
OKLab	oklab(56.45% 0.1645 -0.1137)
OKLCH	oklch(56.45% 0.2 325.3)
XYZ	xyz(27.1938, 15.6264, 44.7550)
Luminance	0.1563 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3EB4 #45B43E

analogous

#723EB4 #AD3EB4 #B43E80

triadic

#AD3EB4 #B4AD3E #3EB4AD

tetradic

#AD3EB4 #B4723E #45B43E #3E80B4

square

#AD3EB4 #B4723E #45B43E #3E80B4

split-complementary

#AD3EB4 #80B43E #3EB472

monochromatic

#551F59 #812E86 #AD3EB4 #C465CA #D593DA

Accessibility & contrast

On white

5.09

#AD3EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#AD3EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3EB4

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3EB4	#FFFFFF	#000000	##FFFFFF
##AD3EB4	1.00	5.09	4.12	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2865B7

Deuteranopia (green-blind)

#5573B1

Tritanopia (blue-blind)

#B15074

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad3eb4;
/* rgb */ color: rgb(173, 62, 180);
/* oklch */ color: oklch(56.4% 0.200 325.3);

Tailwind

colors: {
  custom: {
    50: '#c97ccb',
    500: '#ad3eb4',
    950: '#000000',
  },
}

SCSS

$custom: #ad3eb4;
$custom-light: #c97ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3eb4",
  "rgb": {
    "r": 173,
    "g": 62,
    "b": 180
  },
  "hsl": {
    "h": 296.441,
    "s": 48.76,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56446,
    "c": 0.19997,
    "h": 325.3
  },
  "luminance": 0.15625
}

Semantic roles & 50–950 ramp

primary

#AD3EB4

secondary

#8CC589

accent

#D84F58

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD3EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →