#723EB4#723EB4

#723EB4 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.9% C 0.179 H 300.1°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#723EB4
RGB	rgb(114, 62, 180)
HSL	hsl(266, 49%, 47%)
HSV	hsv(266, 66%, 71%)
CMYK	cmyk(36.7%, 65.6%, 0%, 29.4%)
CIE-LAB	lab(38.41, 46.64, -54.36)
CIE-LCH	lch(38.41, 71.63, 310.63°)
OKLab	oklab(48.93% 0.0896 -0.1547)
OKLCH	oklch(48.93% 0.179 300.1)
XYZ	xyz(16.8983, 10.3178, 44.2724)
Luminance	0.1032 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EB4 #80B43E

analogous

#3E45B4 #723EB4 #AD3EB4

triadic

#723EB4 #B4723E #3EB472

tetradic

#723EB4 #B43E45 #80B43E #3EB4AD

square

#723EB4 #B43E45 #80B43E #3EB4AD

split-complementary

#723EB4 #B4AD3E #45B43E

monochromatic

#381F59 #552E86 #723EB4 #9265CA #B293DA

Accessibility & contrast

On white

6.85

#723EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#723EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723EB4

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EB4	#FFFFFF	#000000	##FFFFFF
##723EB4	1.00	6.85	3.06	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB8

Deuteranopia (green-blind)

#005AB1

Tritanopia (blue-blind)

#635973

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723eb4;
/* rgb */ color: rgb(114, 62, 180);
/* oklch */ color: oklch(48.9% 0.179 300.1);

Tailwind

colors: {
  custom: {
    50: '#9f76cb',
    500: '#723eb4',
    950: '#000000',
  },
}

SCSS

$custom: #723eb4;
$custom-light: #9f76cb;
$custom-dark: #000000;

JSON

{
  "hex": "#723eb4",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 180
  },
  "hsl": {
    "h": 266.441,
    "s": 48.76,
    "l": 47.451
  },
  "oklch": {
    "l": 0.48932,
    "c": 0.17875,
    "h": 300.1
  },
  "luminance": 0.10318
}

Semantic roles & 50–950 ramp

primary

#723EB4

secondary

#AAC589

accent

#D84F9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →