#AD3D31#AD3D31

#AD3D31 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.7% C 0.149 H 29.2°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D31
RGB	rgb(173, 61, 49)
HSL	hsl(6, 56%, 44%)
HSV	hsv(6, 72%, 68%)
CMYK	cmyk(0%, 64.7%, 71.7%, 32.2%)
CIE-LAB	lab(41.92, 45.05, 31.84)
CIE-LCH	lch(41.92, 55.16, 35.25°)
OKLab	oklab(51.65% 0.1299 0.0727)
OKLCH	oklch(51.65% 0.149 29.2)
XYZ	xyz(19.4588, 12.4462, 4.2829)
Luminance	0.1244 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D31 #31A1AD

analogous

#AD3163 #AD3D31 #AD7B31

triadic

#AD3D31 #31AD3D #3D31AD

tetradic

#AD3D31 #63AD31 #31A1AD #7B31AD

square

#AD3D31 #63AD31 #31A1AD #7B31AD

split-complementary

#AD3D31 #31AD7B #3163AD

monochromatic

#4E1B16 #7D2C23 #AD3D31 #CD5B4E #DA877E

Accessibility & contrast

On white

6.02

#AD3D31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD3D31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D31

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D31	#FFFFFF	#000000	##FFFFFF
##AD3D31	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C542F

Deuteranopia (green-blind)

#786C2E

Tritanopia (blue-blind)

#BE213B

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3d31;
/* rgb */ color: rgb(173, 61, 49);
/* oklch */ color: oklch(51.7% 0.149 29.2);

Tailwind

colors: {
  custom: {
    50: '#cd7869',
    500: '#ad3d31',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d31;
$custom-light: #cd7869;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d31",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 49
  },
  "hsl": {
    "h": 5.806,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.51651,
    "c": 0.14891,
    "h": 29.2
  },
  "luminance": 0.12443
}

Semantic roles & 50–950 ramp

primary

#AD3D31

secondary

#77BCC3

accent

#D1DF49

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD3D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →