#AD3D27#AD3D27

#AD3D27 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.151 H 33.1°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D27
RGB	rgb(173, 61, 39)
HSL	hsl(10, 63%, 42%)
HSV	hsv(10, 77%, 68%)
CMYK	cmyk(0%, 64.7%, 77.5%, 32.2%)
CIE-LAB	lab(41.80, 44.60, 37.35)
CIE-LCH	lch(41.80, 58.17, 39.94°)
OKLab	oklab(51.53% 0.1265 0.0824)
OKLCH	oklch(51.53% 0.151 33.1)
XYZ	xyz(19.2707, 12.3710, 3.2922)
Luminance	0.1237 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D27 #2797AD

analogous

#AD2754 #AD3D27 #AD8027

triadic

#AD3D27 #27AD3D #3D27AD

tetradic

#AD3D27 #54AD27 #2797AD #8027AD

square

#AD3D27 #54AD27 #2797AD #8027AD

split-complementary

#AD3D27 #27AD80 #2754AD

monochromatic

#491A10 #7B2B1C #AD3D27 #D3563E #DF8270

Accessibility & contrast

On white

6.05

#AD3D27 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#AD3D27 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D27

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D27	#FFFFFF	#000000	##FFFFFF
##AD3D27	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5324

Deuteranopia (green-blind)

#786C23

Tritanopia (blue-blind)

#BE1F39

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3d27;
/* rgb */ color: rgb(173, 61, 39);
/* oklch */ color: oklch(51.5% 0.151 33.1);

Tailwind

colors: {
  custom: {
    50: '#cd7862',
    500: '#ad3d27',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d27;
$custom-light: #cd7862;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d27",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 39
  },
  "hsl": {
    "h": 9.851,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51525,
    "c": 0.15098,
    "h": 33.1
  },
  "luminance": 0.12368
}

Semantic roles & 50–950 ramp

primary

#AD3D27

secondary

#6AB7C6

accent

#CBE642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3D27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →