#AD3D27#AD3D27

#AD3D27 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.151 H 33.1°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX#AD3D27
RGBrgb(173, 61, 39)
HSLhsl(10, 63%, 42%)
HSVhsv(10, 77%, 68%)
CMYKcmyk(0%, 64.7%, 77.5%, 32.2%)
CIE-LABlab(41.80, 44.60, 37.35)
CIE-LCHlch(41.80, 58.17, 39.94°)
OKLaboklab(51.53% 0.1265 0.0824)
OKLCHoklch(51.53% 0.151 33.1)
XYZxyz(19.2707, 12.3710, 3.2922)
Luminance0.1237 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3D27 #2797AD
analogous
#AD2754 #AD3D27 #AD8027
triadic
#AD3D27 #27AD3D #3D27AD
tetradic
#AD3D27 #54AD27 #2797AD #8027AD
square
#AD3D27 #54AD27 #2797AD #8027AD
split-complementary
#AD3D27 #27AD80 #2754AD
monochromatic
#491A10 #7B2B1C #AD3D27 #D3563E #DF8270

Accessibility & contrast

On white

6.05
#AD3D27 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.47
#AD3D27 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D27
6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3D27#FFFFFF#000000##FFFFFF
##AD3D271.006.053.476.05
#FFFFFF6.051.0021.001.00
#0000003.4721.001.0021.00
##FFFFFF6.051.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5D5324
Deuteranopia (green-blind)
#786C23
Tritanopia (blue-blind)
#BE1F39
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad3d27;
/* rgb */ color: rgb(173, 61, 39);
/* oklch */ color: oklch(51.5% 0.151 33.1);
Tailwind
colors: {
  custom: {
    50: '#cd7862',
    500: '#ad3d27',
    950: '#000000',
  },
}
SCSS
$custom: #ad3d27;
$custom-light: #cd7862;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3d27",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 39
  },
  "hsl": {
    "h": 9.851,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51525,
    "c": 0.15098,
    "h": 33.1
  },
  "luminance": 0.12368
}

Semantic roles & 50–950 ramp

primary
#AD3D27
secondary
#6AB7C6
accent
#CBE642
background
#FDF7F5
surface
#FBEEEA
border
#D4C9C6
text
#150905
muted
#837B79

Preview Lab

Preview with #AD3D27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3D27 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva