#AD3C7D#AD3C7D
#AD3C7D is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.6% C 0.162 H 348.4°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3C7D |
|---|---|
| RGB | rgb(173, 60, 125) |
| HSL | hsl(325, 48%, 46%) |
| HSV | hsv(325, 65%, 68%) |
| CMYK | cmyk(0%, 65.3%, 27.7%, 32.2%) |
| CIE-LAB | lab(43.65, 52.42, -12.40) |
| CIE-LCH | lch(43.65, 53.87, 346.69°) |
| OKLab | oklab(53.56% 0.159 -0.0325) |
| OKLCH | oklch(53.56% 0.162 348.4) |
| XYZ | xyz(22.5521, 13.5989, 20.8352) |
| Luminance | 0.1360 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 5.01
Magenta (survey)
#C20078
ΔE00 5.26
Light Plum
#9D5783
ΔE00 6.57
Purpleish
#98568D
ΔE00 7.69
Purplish
#94568C
ΔE00 8.22
Red Violet
#9E0168
ΔE00 8.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3C7D #3CAD6C
analogous
#A43CAD #AD3C7D #AD3C44
triadic
#AD3C7D #7DAD3C #3C7DAD
tetradic
#AD3C7D #ADA43C #3CAD6C #3C44AD
square
#AD3C7D #ADA43C #3CAD6C #3C44AD
split-complementary
#AD3C7D #44AD3C #3CADA4
monochromatic
#521C3B #802C5C #AD3C7D #C75F9B #D78CB7
Accessibility & contrast
On white
5.65
#AD3C7D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.72
#AD3C7D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3C7D
5.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3C7D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3C7D | 1.00 | 5.65 | 3.72 | 5.65 |
| #FFFFFF | 5.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.72 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A5B7F
Deuteranopia (green-blind)
#6B6E7A
Tritanopia (blue-blind)
#B93857
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ad3c7d; /* rgb */ color: rgb(173, 60, 125); /* oklch */ color: oklch(53.6% 0.162 348.4);
Tailwind
colors: {
custom: {
50: '#c979a2',
500: '#ad3c7d',
950: '#000000',
},
}SCSS
$custom: #ad3c7d; $custom-light: #c979a2; $custom-dark: #000000;
JSON
{
"hex": "#ad3c7d",
"rgb": {
"r": 173,
"g": 60,
"b": 125
},
"hsl": {
"h": 325.487,
"s": 48.498,
"l": 45.686
},
"oklch": {
"l": 0.5356,
"c": 0.16228,
"h": 348.4
},
"luminance": 0.13597
}Semantic roles & 50–950 ramp
primary
#AD3C7D
secondary
#83C29E
accent
#D88A50
background
#FCF7FA
surface
#F9EEF3
border
#D2C9CD
text
#140A0F
muted
#827C7F