#AD3B29#AD3B29

#AD3B29 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.3% C 0.152 H 31.6°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD3B29
RGB	rgb(173, 59, 41)
HSL	hsl(8, 62%, 42%)
HSV	hsv(8, 76%, 68%)
CMYK	cmyk(0%, 65.9%, 76.3%, 32.2%)
CIE-LAB	lab(41.49, 45.56, 35.92)
CIE-LCH	lch(41.49, 58.02, 38.25°)
OKLab	oklab(51.3% 0.1299 0.0798)
OKLCH	oklch(51.3% 0.152 31.6)
XYZ	xyz(19.1999, 12.1750, 3.4364)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3B29 #299BAD

analogous

#AD2959 #AD3B29 #AD7D29

triadic

#AD3B29 #29AD3B #3B29AD

tetradic

#AD3B29 #59AD29 #299BAD #7D29AD

square

#AD3B29 #59AD29 #299BAD #7D29AD

split-complementary

#AD3B29 #29AD7D #2959AD

monochromatic

#4A1912 #7C2A1D #AD3B29 #D25541 #DE8173

Accessibility & contrast

On white

6.11

#AD3B29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD3B29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3B29

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3B29	#FFFFFF	#000000	##FFFFFF
##AD3B29	1.00	6.11	3.43	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5226

Deuteranopia (green-blind)

#776B25

Tritanopia (blue-blind)

#BE1B38

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3b29;
/* rgb */ color: rgb(173, 59, 41);
/* oklch */ color: oklch(51.3% 0.152 31.6);

Tailwind

colors: {
  custom: {
    50: '#cd7764',
    500: '#ad3b29',
    950: '#000000',
  },
}

SCSS

$custom: #ad3b29;
$custom-light: #cd7764;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3b29",
  "rgb": {
    "r": 173,
    "g": 59,
    "b": 41
  },
  "hsl": {
    "h": 8.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51301,
    "c": 0.15247,
    "h": 31.6
  },
  "luminance": 0.12172
}

Semantic roles & 50–950 ramp

primary

#AD3B29

secondary

#6DB9C5

accent

#CFE543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3B29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →