#AD398D#AD398D

#AD398D is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.176 H 340.5°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD398D
RGB	rgb(173, 57, 141)
HSL	hsl(317, 50%, 45%)
HSV	hsv(317, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 18.5%, 32.2%)
CIE-LAB	lab(43.85, 55.86, -21.85)
CIE-LCH	lch(43.85, 59.98, 338.64°)
OKLab	oklab(53.92% 0.1663 -0.0588)
OKLCH	oklch(53.92% 0.176 340.5)
XYZ	xyz(23.5050, 13.7358, 26.6075)
Luminance	0.1373 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD398D #39AD59

analogous

#9339AD #AD398D #AD3953

triadic

#AD398D #8DAD39 #398DAD

tetradic

#AD398D #AD9339 #39AD59 #3953AD

square

#AD398D #AD9339 #39AD59 #3953AD

split-complementary

#AD398D #53AD39 #39AD93

monochromatic

#511B42 #7F2A67 #AD398D #C95AAA #D888C2

Accessibility & contrast

On white

5.60

#AD398D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD398D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD398D

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD398D	#FFFFFF	#000000	##FFFFFF
##AD398D	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415C8F

Deuteranopia (green-blind)

#646E8A

Tritanopia (blue-blind)

#B73C5E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad398d;
/* rgb */ color: rgb(173, 57, 141);
/* oklch */ color: oklch(53.9% 0.176 340.5);

Tailwind

colors: {
  custom: {
    50: '#c978ae',
    500: '#ad398d',
    950: '#000000',
  },
}

SCSS

$custom: #ad398d;
$custom-light: #c978ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad398d",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 141
  },
  "hsl": {
    "h": 316.552,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53917,
    "c": 0.17641,
    "h": 340.5
  },
  "luminance": 0.13734
}

Semantic roles & 50–950 ramp

primary

#AD398D

secondary

#80C292

accent

#DA754E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD398D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →