#AD3953#AD3953

#AD3953 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.8% C 0.151 H 10.8°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#AD3953
RGB	rgb(173, 57, 83)
HSL	hsl(347, 50%, 45%)
HSV	hsv(347, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 52%, 32.2%)
CIE-LAB	lab(41.90, 49.09, 11.08)
CIE-LCH	lch(41.90, 50.33, 12.72°)
OKLab	oklab(51.84% 0.1488 0.0283)
OKLCH	oklch(51.84% 0.151 10.8)
XYZ	xyz(20.2598, 12.4377, 9.5158)
Luminance	0.1244 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3953 #39AD93

analogous

#AD398D #AD3953 #AD5939

triadic

#AD3953 #53AD39 #3953AD

tetradic

#AD3953 #8DAD39 #39AD93 #5939AD

square

#AD3953 #8DAD39 #39AD93 #5939AD

split-complementary

#AD3953 #39AD59 #398DAD

monochromatic

#511B27 #7F2A3D #AD3953 #C95A73 #D8889A

Accessibility & contrast

On white

6.02

#AD3953 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD3953 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3953

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3953	#FFFFFF	#000000	##FFFFFF
##AD3953	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545453

Deuteranopia (green-blind)

#726C50

Tritanopia (blue-blind)

#BD2543

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3953;
/* rgb */ color: rgb(173, 57, 83);
/* oklch */ color: oklch(51.8% 0.151 10.8);

Tailwind

colors: {
  custom: {
    50: '#cb7783',
    500: '#ad3953',
    950: '#000000',
  },
}

SCSS

$custom: #ad3953;
$custom-light: #cb7783;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3953",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 83
  },
  "hsl": {
    "h": 346.552,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.51843,
    "c": 0.15143,
    "h": 10.8
  },
  "luminance": 0.12435
}

Semantic roles & 50–950 ramp

primary

#AD3953

secondary

#80C2B3

accent

#DABB4E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD3953

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →