#AD3979#AD3979

#AD3979 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.1% C 0.164 H 350.1°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD3979
RGB	rgb(173, 57, 121)
HSL	hsl(327, 50%, 45%)
HSV	hsv(327, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 30.1%, 32.2%)
CIE-LAB	lab(43.05, 53.15, -10.85)
CIE-LCH	lch(43.05, 54.24, 348.46°)
OKLab	oklab(53.07% 0.1618 -0.0283)
OKLCH	oklch(53.07% 0.164 350.1)
XYZ	xyz(22.1490, 13.1933, 19.4656)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3979 #39AD6D

analogous

#A739AD #AD3979 #AD393F

triadic

#AD3979 #79AD39 #3979AD

tetradic

#AD3979 #ADA739 #39AD6D #393FAD

square

#AD3979 #ADA739 #39AD6D #393FAD

split-complementary

#AD3979 #3FAD39 #39ADA7

monochromatic

#511B39 #7F2A59 #AD3979 #C95A97 #D888B4

Accessibility & contrast

On white

5.77

#AD3979 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3979 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3979

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3979	#FFFFFF	#000000	##FFFFFF
##AD3979	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#49597B

Deuteranopia (green-blind)

#6A6D76

Tritanopia (blue-blind)

#B93354

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3979;
/* rgb */ color: rgb(173, 57, 121);
/* oklch */ color: oklch(53.1% 0.164 350.1);

Tailwind

colors: {
  custom: {
    50: '#c9779f',
    500: '#ad3979',
    950: '#000000',
  },
}

SCSS

$custom: #ad3979;
$custom-light: #c9779f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3979",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 121
  },
  "hsl": {
    "h": 326.897,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.5307,
    "c": 0.16422,
    "h": 350.1
  },
  "luminance": 0.13191
}

Semantic roles & 50–950 ramp

primary

#AD3979

secondary

#80C29D

accent

#DA8D4E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3979

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →