#AD3977#AD3977

#AD3977 is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.0% C 0.163 H 351.1°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD3977
RGB	rgb(173, 57, 119)
HSL	hsl(328, 50%, 45%)
HSV	hsv(328, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 31.2%, 32.2%)
CIE-LAB	lab(42.98, 52.90, -9.73)
CIE-LCH	lch(42.98, 53.78, 349.58°)
OKLab	oklab(52.99% 0.1612 -0.0252)
OKLCH	oklch(52.99% 0.163 351.1)
XYZ	xyz(22.0276, 13.1448, 18.8263)
Luminance	0.1314 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3977 #39AD6F

analogous

#A939AD #AD3977 #AD393D

triadic

#AD3977 #77AD39 #3977AD

tetradic

#AD3977 #ADA939 #39AD6F #393DAD

square

#AD3977 #ADA939 #39AD6F #393DAD

split-complementary

#AD3977 #3DAD39 #39ADA9

monochromatic

#511B38 #7F2A57 #AD3977 #C95A95 #D888B3

Accessibility & contrast

On white

5.79

#AD3977 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD3977 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3977

5.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3977	#FFFFFF	#000000	##FFFFFF
##AD3977	1.00	5.79	3.63	5.79
#FFFFFF	5.79	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5879

Deuteranopia (green-blind)

#6B6D74

Tritanopia (blue-blind)

#BA3353

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3977;
/* rgb */ color: rgb(173, 57, 119);
/* oklch */ color: oklch(53.0% 0.163 351.1);

Tailwind

colors: {
  custom: {
    50: '#c9779e',
    500: '#ad3977',
    950: '#000000',
  },
}

SCSS

$custom: #ad3977;
$custom-light: #c9779e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3977",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 119
  },
  "hsl": {
    "h": 327.931,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52993,
    "c": 0.16317,
    "h": 351.1
  },
  "luminance": 0.13142
}

Semantic roles & 50–950 ramp

primary

#AD3977

secondary

#80C29F

accent

#DA8F4E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3977

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →