#AD393D#AD393D

#AD393D is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.4% C 0.151 H 22.3°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD393D
RGB	rgb(173, 57, 61)
HSL	hsl(358, 50%, 45%)
HSV	hsv(358, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 64.7%, 32.2%)
CIE-LAB	lab(41.45, 47.46, 24.11)
CIE-LCH	lch(41.45, 53.23, 26.93°)
OKLab	oklab(51.36% 0.14 0.0574)
OKLCH	oklch(51.36% 0.151 22.3)
XYZ	xyz(19.5410, 12.1501, 5.7302)
Luminance	0.1215 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD393D #39ADA9

analogous

#AD3977 #AD393D #AD6F39

triadic

#AD393D #3DAD39 #393DAD

tetradic

#AD393D #77AD39 #39ADA9 #6F39AD

square

#AD393D #77AD39 #39ADA9 #6F39AD

split-complementary

#AD393D #39AD6F #3977AD

monochromatic

#511B1D #7F2A2D #AD393D #C95A5E #D8888B

Accessibility & contrast

On white

6.12

#AD393D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD393D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD393D

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD393D	#FFFFFF	#000000	##FFFFFF
##AD393D	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58523C

Deuteranopia (green-blind)

#756B3A

Tritanopia (blue-blind)

#BE1D3B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad393d;
/* rgb */ color: rgb(173, 57, 61);
/* oklch */ color: oklch(51.4% 0.151 22.3);

Tailwind

colors: {
  custom: {
    50: '#cc7672',
    500: '#ad393d',
    950: '#000000',
  },
}

SCSS

$custom: #ad393d;
$custom-light: #cc7672;
$custom-dark: #000000;

JSON

{
  "hex": "#ad393d",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 61
  },
  "hsl": {
    "h": 357.931,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.51361,
    "c": 0.15129,
    "h": 22.3
  },
  "luminance": 0.12147
}

Semantic roles & 50–950 ramp

primary

#AD393D

secondary

#80C2C0

accent

#DAD54E

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD393D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →