#AD3969#AD3969

#AD3969 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.5% C 0.157 H 358.5°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD3969
RGB	rgb(173, 57, 105)
HSL	hsl(335, 50%, 45%)
HSV	hsv(335, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 39.3%, 32.2%)
CIE-LAB	lab(42.51, 51.26, -1.77)
CIE-LCH	lch(42.51, 51.29, 358.03°)
OKLab	oklab(52.49% 0.1569 -0.004)
OKLCH	oklch(52.49% 0.157 358.5)
XYZ	xyz(21.2479, 12.8329, 14.7199)
Luminance	0.1283 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3969 #39AD7D

analogous

#AD39A3 #AD3969 #AD4339

triadic

#AD3969 #69AD39 #3969AD

tetradic

#AD3969 #A3AD39 #39AD7D #4339AD

square

#AD3969 #A3AD39 #39AD7D #4339AD

split-complementary

#AD3969 #39AD43 #39A3AD

monochromatic

#511B31 #7F2A4D #AD3969 #C95A88 #D888A9

Accessibility & contrast

On white

5.89

#AD3969 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD3969 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3969

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3969	#FFFFFF	#000000	##FFFFFF
##AD3969	1.00	5.89	3.57	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F566A

Deuteranopia (green-blind)

#6E6C66

Tritanopia (blue-blind)

#BB2D4C

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3969;
/* rgb */ color: rgb(173, 57, 105);
/* oklch */ color: oklch(52.5% 0.157 358.5);

Tailwind

colors: {
  custom: {
    50: '#ca7793',
    500: '#ad3969',
    950: '#000000',
  },
}

SCSS

$custom: #ad3969;
$custom-light: #ca7793;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3969",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 105
  },
  "hsl": {
    "h": 335.172,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52492,
    "c": 0.15693,
    "h": 358.5
  },
  "luminance": 0.1283
}

Semantic roles & 50–950 ramp

primary

#AD3969

secondary

#80C2A7

accent

#DAA04E

background

#FCF7F9

surface

#F9EEF1

border

#D2C9CB

text

#14090D

muted

#827B7E

Preview Lab

Preview with #AD3969

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →