#AD3923#AD3923

#AD3923 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.0% C 0.156 H 32.8°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD3923
RGB	rgb(173, 57, 35)
HSL	hsl(10, 66%, 41%)
HSV	hsv(10, 80%, 68%)
CMYK	cmyk(0%, 67.1%, 79.8%, 32.2%)
CIE-LAB	lab(41.11, 46.19, 38.79)
CIE-LCH	lch(41.11, 60.32, 40.02°)
OKLab	oklab(51% 0.1307 0.0843)
OKLCH	oklch(51% 0.156 32.8)
XYZ	xyz(19.0022, 11.9346, 2.8928)
Luminance	0.1193 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3923 #2397AD

analogous

#AD2352 #AD3923 #AD7E23

triadic

#AD3923 #23AD39 #3923AD

tetradic

#AD3923 #52AD23 #2397AD #7E23AD

square

#AD3923 #52AD23 #2397AD #7E23AD

split-complementary

#AD3923 #23AD7E #2352AD

monochromatic

#47170E #7A2819 #AD3923 #D65037 #E17D6A

Accessibility & contrast

On white

6.20

#AD3923 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD3923 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3923

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3923	#FFFFFF	#000000	##FFFFFF
##AD3923	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5120

Deuteranopia (green-blind)

#776A1E

Tritanopia (blue-blind)

#BF1635

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3923;
/* rgb */ color: rgb(173, 57, 35);
/* oklch */ color: oklch(51.0% 0.156 32.8);

Tailwind

colors: {
  custom: {
    50: '#ce7660',
    500: '#ad3923',
    950: '#000000',
  },
}

SCSS

$custom: #ad3923;
$custom-light: #ce7660;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3923",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 35
  },
  "hsl": {
    "h": 9.565,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50996,
    "c": 0.15555,
    "h": 32.8
  },
  "luminance": 0.11932
}

Semantic roles & 50–950 ramp

primary

#AD3923

secondary

#65B7C7

accent

#CEE93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3923

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →