#AD388A#AD388A

#AD388A is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.7% C 0.176 H 341.8°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD388A
RGB	rgb(173, 56, 138)
HSL	hsl(318, 51%, 45%)
HSV	hsv(318, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 20.2%, 32.2%)
CIE-LAB	lab(43.58, 55.83, -20.44)
CIE-LCH	lch(43.58, 59.45, 339.89°)
OKLab	oklab(53.68% 0.167 -0.0548)
OKLCH	oklch(53.68% 0.176 341.8)
XYZ	xyz(23.2359, 13.5498, 25.4315)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD388A #38AD5B

analogous

#9638AD #AD388A #AD384F

triadic

#AD388A #8AAD38 #388AAD

tetradic

#AD388A #AD9638 #38AD5B #384FAD

square

#AD388A #AD9638 #38AD5B #384FAD

split-complementary

#AD388A #4FAD38 #38AD96

monochromatic

#511A40 #7F2965 #AD388A #C959A8 #D887C0

Accessibility & contrast

On white

5.66

#AD388A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD388A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD388A

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD388A	#FFFFFF	#000000	##FFFFFF
##AD388A	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415B8C

Deuteranopia (green-blind)

#656E87

Tritanopia (blue-blind)

#B7395C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad388a;
/* rgb */ color: rgb(173, 56, 138);
/* oklch */ color: oklch(53.7% 0.176 341.8);

Tailwind

colors: {
  custom: {
    50: '#c977ac',
    500: '#ad388a',
    950: '#000000',
  },
}

SCSS

$custom: #ad388a;
$custom-light: #c977ac;
$custom-dark: #000000;

JSON

{
  "hex": "#ad388a",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 138
  },
  "hsl": {
    "h": 317.949,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53677,
    "c": 0.17574,
    "h": 341.8
  },
  "luminance": 0.13548
}

Semantic roles & 50–950 ramp

primary

#AD388A

secondary

#7FC293

accent

#DB784D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD388A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →