#AD37AC#AD37AC

#AD37AC is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.3% C 0.202 H 328.2°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD37AC
RGB	rgb(173, 55, 172)
HSL	hsl(301, 52%, 45%)
HSV	hsv(301, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 0.6%, 32.2%)
CIE-LAB	lab(45.08, 61.50, -38.49)
CIE-LCH	lch(45.08, 72.55, 327.96°)
OKLab	oklab(55.3% 0.1719 -0.1064)
OKLCH	oklch(55.3% 0.202 328.2)
XYZ	xyz(26.0458, 14.5970, 40.4674)
Luminance	0.1459 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37AC #37AD38

analogous

#7337AD #AD37AC #AD3771

triadic

#AD37AC #ACAD37 #37ACAD

tetradic

#AD37AC #AD7337 #37AD38 #3771AD

square

#AD37AC #AD7337 #37AD38 #3771AD

split-complementary

#AD37AC #71AD37 #37AD73

monochromatic

#501950 #7F287E #AD37AC #CA57C9 #D886D8

Accessibility & contrast

On white

5.36

#AD37AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#AD37AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37AC

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37AC	#FFFFFF	#000000	##FFFFFF
##AD37AC	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2661AF

Deuteranopia (green-blind)

#5670A9

Tritanopia (blue-blind)

#B2476D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad37ac;
/* rgb */ color: rgb(173, 55, 172);
/* oklch */ color: oklch(55.3% 0.202 328.2);

Tailwind

colors: {
  custom: {
    50: '#c978c5',
    500: '#ad37ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad37ac;
$custom-light: #c978c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37ac",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 172
  },
  "hsl": {
    "h": 300.508,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55295,
    "c": 0.20219,
    "h": 328.2
  },
  "luminance": 0.14595
}

Semantic roles & 50–950 ramp

primary

#AD37AC

secondary

#7DC27E

accent

#DB4E4D

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD37AC

Body copy rendered with the generated semantic roles for this colour.

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