#AD37AC#AD37AC

#AD37AC is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.3% C 0.202 H 328.2°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX#AD37AC
RGBrgb(173, 55, 172)
HSLhsl(301, 52%, 45%)
HSVhsv(301, 68%, 68%)
CMYKcmyk(0%, 68.2%, 0.6%, 32.2%)
CIE-LABlab(45.08, 61.50, -38.49)
CIE-LCHlch(45.08, 72.55, 327.96°)
OKLaboklab(55.3% 0.1719 -0.1064)
OKLCHoklch(55.3% 0.202 328.2)
XYZxyz(26.0458, 14.5970, 40.4674)
Luminance0.1459 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD37AC #37AD38
analogous
#7337AD #AD37AC #AD3771
triadic
#AD37AC #ACAD37 #37ACAD
tetradic
#AD37AC #AD7337 #37AD38 #3771AD
square
#AD37AC #AD7337 #37AD38 #3771AD
split-complementary
#AD37AC #71AD37 #37AD73
monochromatic
#501950 #7F287E #AD37AC #CA57C9 #D886D8

Accessibility & contrast

On white

5.36
#AD37AC on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.92
#AD37AC on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37AC
5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD37AC#FFFFFF#000000##FFFFFF
##AD37AC1.005.363.925.36
#FFFFFF5.361.0021.001.00
#0000003.9221.001.0021.00
##FFFFFF5.361.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2661AF
Deuteranopia (green-blind)
#5670A9
Tritanopia (blue-blind)
#B2476D
Achromatopsia (no color)
#6B6B6B

Design tokens & code

CSS
--color: #ad37ac;
/* rgb */ color: rgb(173, 55, 172);
/* oklch */ color: oklch(55.3% 0.202 328.2);
Tailwind
colors: {
  custom: {
    50: '#c978c5',
    500: '#ad37ac',
    950: '#000000',
  },
}
SCSS
$custom: #ad37ac;
$custom-light: #c978c5;
$custom-dark: #000000;
JSON
{
  "hex": "#ad37ac",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 172
  },
  "hsl": {
    "h": 300.508,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55295,
    "c": 0.20219,
    "h": 328.2
  },
  "luminance": 0.14595
}

Semantic roles & 50–950 ramp

primary
#AD37AC
secondary
#7DC27E
accent
#DB4E4D
background
#FCF7FC
surface
#F9EEF8
border
#D2C9D1
text
#140A13
muted
#827C82

Preview Lab

Preview with #AD37AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD37AC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva