#AD3771#AD3771

#AD3771 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.6% C 0.163 H 353.9°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD3771
RGB	rgb(173, 55, 113)
HSL	hsl(331, 52%, 45%)
HSV	hsv(331, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 34.7%, 32.2%)
CIE-LAB	lab(42.48, 52.98, -6.78)
CIE-LCH	lch(42.48, 53.41, 352.71°)
OKLab	oklab(52.55% 0.162 -0.0173)
OKLCH	oklch(52.55% 0.163 353.9)
XYZ	xyz(21.5816, 12.8113, 16.9559)
Luminance	0.1281 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3771 #37AD73

analogous

#AD37AC #AD3771 #AD3837

triadic

#AD3771 #71AD37 #3771AD

tetradic

#AD3771 #ACAD37 #37AD73 #3837AD

square

#AD3771 #ACAD37 #37AD73 #3837AD

split-complementary

#AD3771 #37AD38 #37ACAD

monochromatic

#501934 #7F2853 #AD3771 #CA5790 #D886AF

Accessibility & contrast

On white

5.90

#AD3771 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD3771 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3771

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3771	#FFFFFF	#000000	##FFFFFF
##AD3771	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5773

Deuteranopia (green-blind)

#6C6C6E

Tritanopia (blue-blind)

#BA2E4F

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3771;
/* rgb */ color: rgb(173, 55, 113);
/* oklch */ color: oklch(52.6% 0.163 353.9);

Tailwind

colors: {
  custom: {
    50: '#ca7699',
    500: '#ad3771',
    950: '#000000',
  },
}

SCSS

$custom: #ad3771;
$custom-light: #ca7699;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3771",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 113
  },
  "hsl": {
    "h": 330.508,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52554,
    "c": 0.16291,
    "h": 353.9
  },
  "luminance": 0.12809
}

Semantic roles & 50–950 ramp

primary

#AD3771

secondary

#7DC2A0

accent

#DB954D

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →