#AD37A3#AD37A3

#AD37A3 is a mid, vivid purple. Relative luminance 0.143; OKLCH L 54.8% C 0.195 H 331.5°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD37A3
RGB	rgb(173, 55, 163)
HSL	hsl(305, 52%, 45%)
HSV	hsv(305, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 5.8%, 32.2%)
CIE-LAB	lab(44.61, 60.02, -33.89)
CIE-LCH	lch(44.61, 68.92, 330.55°)
OKLab	oklab(54.8% 0.1715 -0.0931)
OKLCH	oklch(54.8% 0.195 331.5)
XYZ	xyz(25.2106, 14.2629, 36.0684)
Luminance	0.1426 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37A3 #37AD41

analogous

#7C37AD #AD37A3 #AD3768

triadic

#AD37A3 #A3AD37 #37A3AD

tetradic

#AD37A3 #AD7C37 #37AD41 #3768AD

square

#AD37A3 #AD7C37 #37AD41 #3768AD

split-complementary

#AD37A3 #68AD37 #37AD7C

monochromatic

#50194B #7F2877 #AD37A3 #CA57C0 #D886D1

Accessibility & contrast

On white

5.45

#AD37A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD37A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37A3

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37A3	#FFFFFF	#000000	##FFFFFF
##AD37A3	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5FA6

Deuteranopia (green-blind)

#5A6FA0

Tritanopia (blue-blind)

#B44368

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad37a3;
/* rgb */ color: rgb(173, 55, 163);
/* oklch */ color: oklch(54.8% 0.195 331.5);

Tailwind

colors: {
  custom: {
    50: '#c978be',
    500: '#ad37a3',
    950: '#000000',
  },
}

SCSS

$custom: #ad37a3;
$custom-light: #c978be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37a3",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 163
  },
  "hsl": {
    "h": 305.085,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54804,
    "c": 0.19511,
    "h": 331.5
  },
  "luminance": 0.14261
}

Semantic roles & 50–950 ramp

primary

#AD37A3

secondary

#7DC283

accent

#DB594D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD37A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →