#AD3768#AD3768

#AD3768 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.2% C 0.159 H 358.7°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD3768
RGB	rgb(173, 55, 104)
HSL	hsl(335, 52%, 45%)
HSV	hsv(335, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 39.9%, 32.2%)
CIE-LAB	lab(42.18, 51.96, -1.63)
CIE-LCH	lch(42.18, 51.99, 358.21°)
OKLab	oklab(52.24% 0.1591 -0.0036)
OKLCH	oklch(52.24% 0.159 358.7)
XYZ	xyz(21.0999, 12.6186, 14.4185)
Luminance	0.1262 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3768 #37AD7C

analogous

#AD37A3 #AD3768 #AD4137

triadic

#AD3768 #68AD37 #3768AD

tetradic

#AD3768 #A3AD37 #37AD7C #4137AD

square

#AD3768 #A3AD37 #37AD7C #4137AD

split-complementary

#AD3768 #37AD41 #37A3AD

monochromatic

#501930 #7F284C #AD3768 #CA5787 #D886A8

Accessibility & contrast

On white

5.96

#AD3768 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD3768 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3768

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3768	#FFFFFF	#000000	##FFFFFF
##AD3768	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5569

Deuteranopia (green-blind)

#6E6C65

Tritanopia (blue-blind)

#BB2A4B

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3768;
/* rgb */ color: rgb(173, 55, 104);
/* oklch */ color: oklch(52.2% 0.159 358.7);

Tailwind

colors: {
  custom: {
    50: '#ca7693',
    500: '#ad3768',
    950: '#000000',
  },
}

SCSS

$custom: #ad3768;
$custom-light: #ca7693;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3768",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 104
  },
  "hsl": {
    "h": 335.085,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5224,
    "c": 0.15916,
    "h": 358.7
  },
  "luminance": 0.12616
}

Semantic roles & 50–950 ramp

primary

#AD3768

secondary

#7DC2A6

accent

#DBA04D

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14090D

muted

#837B7E

Preview Lab

Preview with #AD3768

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →