#AD37A2#AD37A2

#AD37A2 is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.8% C 0.194 H 331.9°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD37A2
RGB	rgb(173, 55, 162)
HSL	hsl(306, 52%, 45%)
HSV	hsv(306, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 6.4%, 32.2%)
CIE-LAB	lab(44.56, 59.86, -33.37)
CIE-LCH	lch(44.56, 68.53, 330.86°)
OKLab	oklab(54.75% 0.1714 -0.0916)
OKLCH	oklch(54.75% 0.194 331.9)
XYZ	xyz(25.1214, 14.2272, 35.5984)
Luminance	0.1422 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37A2 #37AD42

analogous

#7D37AD #AD37A2 #AD3767

triadic

#AD37A2 #A2AD37 #37A2AD

tetradic

#AD37A2 #AD7D37 #37AD42 #3767AD

square

#AD37A2 #AD7D37 #37AD42 #3767AD

split-complementary

#AD37A2 #67AD37 #37AD7D

monochromatic

#50194B #7F2877 #AD37A2 #CA57BF #D886D1

Accessibility & contrast

On white

5.46

#AD37A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AD37A2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37A2

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37A2	#FFFFFF	#000000	##FFFFFF
##AD37A2	1.00	5.46	3.84	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305FA5

Deuteranopia (green-blind)

#5B6F9F

Tritanopia (blue-blind)

#B44368

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad37a2;
/* rgb */ color: rgb(173, 55, 162);
/* oklch */ color: oklch(54.8% 0.194 331.9);

Tailwind

colors: {
  custom: {
    50: '#c978be',
    500: '#ad37a2',
    950: '#000000',
  },
}

SCSS

$custom: #ad37a2;
$custom-light: #c978be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37a2",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 162
  },
  "hsl": {
    "h": 305.593,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54751,
    "c": 0.19433,
    "h": 331.9
  },
  "luminance": 0.14225
}

Semantic roles & 50–950 ramp

primary

#AD37A2

secondary

#7DC284

accent

#DB5A4D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD37A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →