#AD379F#AD379F

#AD379F is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.6% C 0.192 H 333.0°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD379F
RGB	rgb(173, 55, 159)
HSL	hsl(307, 52%, 45%)
HSV	hsv(307, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 8.1%, 32.2%)
CIE-LAB	lab(44.41, 59.38, -31.82)
CIE-LCH	lch(44.41, 67.36, 331.82°)
OKLab	oklab(54.59% 0.1711 -0.0872)
OKLCH	oklch(54.59% 0.192 333)
XYZ	xyz(24.8579, 14.1218, 34.2107)
Luminance	0.1412 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD379F #37AD45

analogous

#8037AD #AD379F #AD3764

triadic

#AD379F #9FAD37 #379FAD

tetradic

#AD379F #AD8037 #37AD45 #3764AD

square

#AD379F #AD8037 #37AD45 #3764AD

split-complementary

#AD379F #64AD37 #37AD80

monochromatic

#50194A #7F2874 #AD379F #CA57BC #D886CF

Accessibility & contrast

On white

5.49

#AD379F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD379F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD379F

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD379F	#FFFFFF	#000000	##FFFFFF
##AD379F	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335EA2

Deuteranopia (green-blind)

#5C6F9C

Tritanopia (blue-blind)

#B54266

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad379f;
/* rgb */ color: rgb(173, 55, 159);
/* oklch */ color: oklch(54.6% 0.192 333.0);

Tailwind

colors: {
  custom: {
    50: '#c978bb',
    500: '#ad379f',
    950: '#000000',
  },
}

SCSS

$custom: #ad379f;
$custom-light: #c978bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad379f",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 159
  },
  "hsl": {
    "h": 307.119,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54593,
    "c": 0.19204,
    "h": 333
  },
  "luminance": 0.1412
}

Semantic roles & 50–950 ramp

primary

#AD379F

secondary

#7DC286

accent

#DB5E4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD379F

Body copy rendered with the generated semantic roles for this colour.

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