#AD3764#AD3764

#AD3764 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.1% C 0.158 H 0.9°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).

Color values

HEX#AD3764
RGBrgb(173, 55, 100)
HSLhsl(337, 52%, 45%)
HSVhsv(337, 68%, 68%)
CMYKcmyk(0%, 68.2%, 42.2%, 32.2%)
CIE-LABlab(42.06, 51.54, 0.69)
CIE-LCHlch(42.06, 51.54, 0.76°)
OKLaboklab(52.11% 0.1578 0.0024)
OKLCHoklch(52.11% 0.158 0.9)
XYZxyz(20.9015, 12.5393, 13.3738)
Luminance0.1254 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3764 #37AD80
analogous
#AD379F #AD3764 #AD4537
triadic
#AD3764 #64AD37 #3764AD
tetradic
#AD3764 #9FAD37 #37AD80 #4537AD
square
#AD3764 #9FAD37 #37AD80 #4537AD
split-complementary
#AD3764 #37AD45 #379FAD
monochromatic
#50192E #7F2849 #AD3764 #CA5783 #D886A5

Accessibility & contrast

On white

5.99
#AD3764 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.51
#AD3764 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3764
5.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3764#FFFFFF#000000##FFFFFF
##AD37641.005.993.515.99
#FFFFFF5.991.0021.001.00
#0000003.5121.001.0021.00
##FFFFFF5.991.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4F5565
Deuteranopia (green-blind)
#6E6C61
Tritanopia (blue-blind)
#BB2849
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad3764;
/* rgb */ color: rgb(173, 55, 100);
/* oklch */ color: oklch(52.1% 0.158 0.9);
Tailwind
colors: {
  custom: {
    50: '#ca7690',
    500: '#ad3764',
    950: '#000000',
  },
}
SCSS
$custom: #ad3764;
$custom-light: #ca7690;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3764",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 100
  },
  "hsl": {
    "h": 337.119,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52109,
    "c": 0.15777,
    "h": 0.9
  },
  "luminance": 0.12537
}

Semantic roles & 50–950 ramp

primary
#AD3764
secondary
#7DC2A8
accent
#DBA54D
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14090C
muted
#837B7D

Preview Lab

Preview with #AD3764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3764 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva