#AD379E#AD379E

#AD379E is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.5% C 0.191 H 333.4°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD379E
RGB	rgb(173, 55, 158)
HSL	hsl(308, 52%, 45%)
HSV	hsv(308, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 8.7%, 32.2%)
CIE-LAB	lab(44.36, 59.22, -31.30)
CIE-LCH	lch(44.36, 66.98, 332.14°)
OKLab	oklab(54.54% 0.171 -0.0857)
OKLCH	oklch(54.54% 0.191 333.4)
XYZ	xyz(24.7715, 14.0872, 33.7556)
Luminance	0.1409 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD379E #37AD46

analogous

#8137AD #AD379E #AD3763

triadic

#AD379E #9EAD37 #379EAD

tetradic

#AD379E #AD8137 #37AD46 #3763AD

square

#AD379E #AD8137 #37AD46 #3763AD

split-complementary

#AD379E #63AD37 #37AD81

monochromatic

#501949 #7F2874 #AD379E #CA57BB #D886CE

Accessibility & contrast

On white

5.50

#AD379E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD379E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD379E

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD379E	#FFFFFF	#000000	##FFFFFF
##AD379E	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345EA1

Deuteranopia (green-blind)

#5D6F9B

Tritanopia (blue-blind)

#B54166

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad379e;
/* rgb */ color: rgb(173, 55, 158);
/* oklch */ color: oklch(54.5% 0.191 333.4);

Tailwind

colors: {
  custom: {
    50: '#c978bb',
    500: '#ad379e',
    950: '#000000',
  },
}

SCSS

$custom: #ad379e;
$custom-light: #c978bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad379e",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 158
  },
  "hsl": {
    "h": 307.627,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54542,
    "c": 0.19127,
    "h": 333.4
  },
  "luminance": 0.14085
}

Semantic roles & 50–950 ramp

primary

#AD379E

secondary

#7DC286

accent

#DB5F4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD379E

Body copy rendered with the generated semantic roles for this colour.

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