#AD3763#AD3763

#AD3763 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.1% C 0.157 H 1.4°. Best body text is #FFFFFF at 5.99:1 contrast (WCAG AA passes).

Color values

HEX	#AD3763
RGB	rgb(173, 55, 99)
HSL	hsl(338, 52%, 45%)
HSV	hsv(338, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 42.8%, 32.2%)
CIE-LAB	lab(42.03, 51.43, 1.27)
CIE-LCH	lch(42.03, 51.45, 1.41°)
OKLab	oklab(52.08% 0.1574 0.0039)
OKLCH	oklch(52.08% 0.157 1.4)
XYZ	xyz(20.8534, 12.5200, 13.1204)
Luminance	0.1252 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3763 #37AD81

analogous

#AD379E #AD3763 #AD4637

triadic

#AD3763 #63AD37 #3763AD

tetradic

#AD3763 #9EAD37 #37AD81 #4637AD

square

#AD3763 #9EAD37 #37AD81 #4637AD

split-complementary

#AD3763 #37AD46 #379EAD

monochromatic

#50192E #7F2848 #AD3763 #CA5782 #D886A5

Accessibility & contrast

On white

5.99

#AD3763 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3763 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3763

5.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3763	#FFFFFF	#000000	##FFFFFF
##AD3763	1.00	5.99	3.50	5.99
#FFFFFF	5.99	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	5.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5564

Deuteranopia (green-blind)

#6F6C60

Tritanopia (blue-blind)

#BB2849

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3763;
/* rgb */ color: rgb(173, 55, 99);
/* oklch */ color: oklch(52.1% 0.157 1.4);

Tailwind

colors: {
  custom: {
    50: '#ca768f',
    500: '#ad3763',
    950: '#000000',
  },
}

SCSS

$custom: #ad3763;
$custom-light: #ca768f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3763",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 99
  },
  "hsl": {
    "h": 337.627,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52077,
    "c": 0.15745,
    "h": 1.4
  },
  "luminance": 0.12517
}

Semantic roles & 50–950 ramp

primary

#AD3763

secondary

#7DC2A9

accent

#DBA64D

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3763

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →