#AD378A#AD378A

#AD378A is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.6% C 0.177 H 341.8°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD378A
RGB	rgb(173, 55, 138)
HSL	hsl(318, 52%, 45%)
HSV	hsv(318, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 20.2%, 32.2%)
CIE-LAB	lab(43.44, 56.22, -20.66)
CIE-LCH	lch(43.44, 59.90, 339.82°)
OKLab	oklab(53.57% 0.1682 -0.0554)
OKLCH	oklch(53.57% 0.177 341.8)
XYZ	xyz(23.1879, 13.4538, 25.4155)
Luminance	0.1345 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD378A #37AD5A

analogous

#9537AD #AD378A #AD374F

triadic

#AD378A #8AAD37 #378AAD

tetradic

#AD378A #AD9537 #37AD5A #374FAD

square

#AD378A #AD9537 #37AD5A #374FAD

split-complementary

#AD378A #4FAD37 #37AD95

monochromatic

#501940 #7F2865 #AD378A #CA57A8 #D886C0

Accessibility & contrast

On white

5.69

#AD378A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD378A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD378A

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD378A	#FFFFFF	#000000	##FFFFFF
##AD378A	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405A8C

Deuteranopia (green-blind)

#646E87

Tritanopia (blue-blind)

#B7395B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad378a;
/* rgb */ color: rgb(173, 55, 138);
/* oklch */ color: oklch(53.6% 0.177 341.8);

Tailwind

colors: {
  custom: {
    50: '#c977ac',
    500: '#ad378a',
    950: '#000000',
  },
}

SCSS

$custom: #ad378a;
$custom-light: #c977ac;
$custom-dark: #000000;

JSON

{
  "hex": "#ad378a",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 138
  },
  "hsl": {
    "h": 317.797,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53574,
    "c": 0.17706,
    "h": 341.8
  },
  "luminance": 0.13452
}

Semantic roles & 50–950 ramp

primary

#AD378A

secondary

#7DC292

accent

#DB774D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD378A

Body copy rendered with the generated semantic roles for this colour.

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