#AD374F#AD374F
#AD374F is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.153 H 12.4°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).
Color values
| HEX | #AD374F |
|---|---|
| RGB | rgb(173, 55, 79) |
| HSL | hsl(348, 52%, 45%) |
| HSV | hsv(348, 68%, 68%) |
| CMYK | cmyk(0%, 68.2%, 54.3%, 32.2%) |
| CIE-LAB | lab(41.51, 49.58, 13.03) |
| CIE-LCH | lch(41.51, 51.27, 14.72°) |
| OKLab | oklab(51.52% 0.1498 0.0329) |
| OKLCH | oklch(51.52% 0.153 12.4) |
| XYZ | xyz(20.0128, 12.1838, 8.6935) |
| Luminance | 0.1218 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 3.50
Light Maroon
#A24857
ΔE00 3.93
Dark Rose
#B5485D
ΔE00 4.40
Raspberry (survey)
#B00149
ΔE00 5.58
Purplish Red
#B0054B
ΔE00 5.58
Rouge
#AB1239
ΔE00 5.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD374F #37AD95
analogous
#AD378A #AD374F #AD5A37
triadic
#AD374F #4FAD37 #374FAD
tetradic
#AD374F #8AAD37 #37AD95 #5A37AD
square
#AD374F #8AAD37 #37AD95 #5A37AD
split-complementary
#AD374F #37AD5A #378AAD
monochromatic
#501925 #7F283A #AD374F #CA576F #D88697
Accessibility & contrast
On white
6.11
#AD374F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.44
#AD374F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD374F
6.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD374F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD374F | 1.00 | 6.11 | 3.44 | 6.11 |
| #FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.44 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#54534F
Deuteranopia (green-blind)
#726B4C
Tritanopia (blue-blind)
#BD2041
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad374f; /* rgb */ color: rgb(173, 55, 79); /* oklch */ color: oklch(51.5% 0.153 12.4);
Tailwind
colors: {
custom: {
50: '#cb7580',
500: '#ad374f',
950: '#000000',
},
}SCSS
$custom: #ad374f; $custom-light: #cb7580; $custom-dark: #000000;
JSON
{
"hex": "#ad374f",
"rgb": {
"r": 173,
"g": 55,
"b": 79
},
"hsl": {
"h": 347.797,
"s": 51.754,
"l": 44.706
},
"oklch": {
"l": 0.51517,
"c": 0.15339,
"h": 12.4
},
"luminance": 0.12181
}Semantic roles & 50–950 ramp
primary
#AD374F
secondary
#7DC2B4
accent
#DBBE4D
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#14090A
muted
#837B7C