#AD3788#AD3788

#AD3788 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.5% C 0.176 H 342.7°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD3788
RGB	rgb(173, 55, 136)
HSL	hsl(319, 52%, 45%)
HSV	hsv(319, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 21.4%, 32.2%)
CIE-LAB	lab(43.35, 55.94, -19.57)
CIE-LCH	lch(43.35, 59.27, 340.71°)
OKLab	oklab(53.49% 0.1678 -0.0524)
OKLCH	oklch(53.49% 0.176 342.7)
XYZ	xyz(23.0444, 13.3964, 24.6599)
Luminance	0.1339 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3788 #37AD5C

analogous

#9737AD #AD3788 #AD374D

triadic

#AD3788 #88AD37 #3788AD

tetradic

#AD3788 #AD9737 #37AD5C #374DAD

square

#AD3788 #AD9737 #37AD5C #374DAD

split-complementary

#AD3788 #4DAD37 #37AD97

monochromatic

#50193F #7F2863 #AD3788 #CA57A6 #D886BF

Accessibility & contrast

On white

5.71

#AD3788 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3788 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3788

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3788	#FFFFFF	#000000	##FFFFFF
##AD3788	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415A8A

Deuteranopia (green-blind)

#656D85

Tritanopia (blue-blind)

#B8385A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3788;
/* rgb */ color: rgb(173, 55, 136);
/* oklch */ color: oklch(53.5% 0.176 342.7);

Tailwind

colors: {
  custom: {
    50: '#c977ab',
    500: '#ad3788',
    950: '#000000',
  },
}

SCSS

$custom: #ad3788;
$custom-light: #c977ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3788",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 136
  },
  "hsl": {
    "h": 318.814,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53485,
    "c": 0.17576,
    "h": 342.7
  },
  "luminance": 0.13394
}

Semantic roles & 50–950 ramp

primary

#AD3788

secondary

#7DC293

accent

#DB794D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3788

Body copy rendered with the generated semantic roles for this colour.

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