#AD3788#AD3788

#AD3788 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.5% C 0.176 H 342.7°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX#AD3788
RGBrgb(173, 55, 136)
HSLhsl(319, 52%, 45%)
HSVhsv(319, 68%, 68%)
CMYKcmyk(0%, 68.2%, 21.4%, 32.2%)
CIE-LABlab(43.35, 55.94, -19.57)
CIE-LCHlch(43.35, 59.27, 340.71°)
OKLaboklab(53.49% 0.1678 -0.0524)
OKLCHoklch(53.49% 0.176 342.7)
XYZxyz(23.0444, 13.3964, 24.6599)
Luminance0.1339 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3788 #37AD5C
analogous
#9737AD #AD3788 #AD374D
triadic
#AD3788 #88AD37 #3788AD
tetradic
#AD3788 #AD9737 #37AD5C #374DAD
square
#AD3788 #AD9737 #37AD5C #374DAD
split-complementary
#AD3788 #4DAD37 #37AD97
monochromatic
#50193F #7F2863 #AD3788 #CA57A6 #D886BF

Accessibility & contrast

On white

5.71
#AD3788 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.68
#AD3788 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3788
5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3788#FFFFFF#000000##FFFFFF
##AD37881.005.713.685.71
#FFFFFF5.711.0021.001.00
#0000003.6821.001.0021.00
##FFFFFF5.711.0021.001.00

Color blindness preview

Protanopia (red-blind)
#415A8A
Deuteranopia (green-blind)
#656D85
Tritanopia (blue-blind)
#B8385A
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #ad3788;
/* rgb */ color: rgb(173, 55, 136);
/* oklch */ color: oklch(53.5% 0.176 342.7);
Tailwind
colors: {
  custom: {
    50: '#c977ab',
    500: '#ad3788',
    950: '#000000',
  },
}
SCSS
$custom: #ad3788;
$custom-light: #c977ab;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3788",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 136
  },
  "hsl": {
    "h": 318.814,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53485,
    "c": 0.17576,
    "h": 342.7
  },
  "luminance": 0.13394
}

Semantic roles & 50–950 ramp

primary
#AD3788
secondary
#7DC293
accent
#DB794D
background
#FCF7FA
surface
#F9EEF4
border
#D2C9CE
text
#140910
muted
#827B7F

Preview Lab

Preview with #AD3788

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3788 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva