#AD374D#AD374D

#AD374D is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.153 H 13.4°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD374D
RGB	rgb(173, 55, 77)
HSL	hsl(349, 52%, 45%)
HSV	hsv(349, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 55.5%, 32.2%)
CIE-LAB	lab(41.46, 49.42, 14.22)
CIE-LCH	lch(41.46, 51.43, 16.05°)
OKLab	oklab(51.47% 0.149 0.0356)
OKLCH	oklch(51.47% 0.153 13.4)
XYZ	xyz(19.9411, 12.1551, 8.3158)
Luminance	0.1215 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD374D #37AD97

analogous

#AD3788 #AD374D #AD5C37

triadic

#AD374D #4DAD37 #374DAD

tetradic

#AD374D #88AD37 #37AD97 #5C37AD

square

#AD374D #88AD37 #37AD97 #5C37AD

split-complementary

#AD374D #37AD5C #3788AD

monochromatic

#501924 #7F2838 #AD374D #CA576D #D88695

Accessibility & contrast

On white

6.12

#AD374D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD374D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD374D

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD374D	#FFFFFF	#000000	##FFFFFF
##AD374D	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54524D

Deuteranopia (green-blind)

#726B4A

Tritanopia (blue-blind)

#BD1F40

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad374d;
/* rgb */ color: rgb(173, 55, 77);
/* oklch */ color: oklch(51.5% 0.153 13.4);

Tailwind

colors: {
  custom: {
    50: '#cb757e',
    500: '#ad374d',
    950: '#000000',
  },
}

SCSS

$custom: #ad374d;
$custom-light: #cb757e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad374d",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 77
  },
  "hsl": {
    "h": 348.814,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.51469,
    "c": 0.15323,
    "h": 13.4
  },
  "luminance": 0.12152
}

Semantic roles & 50–950 ramp

primary

#AD374D

secondary

#7DC2B6

accent

#DBC14D

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD374D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →