#AD3787#AD3787

#AD3787 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.4% C 0.175 H 343.1°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD3787
RGB	rgb(173, 55, 135)
HSL	hsl(319, 52%, 45%)
HSV	hsv(319, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 22%, 32.2%)
CIE-LAB	lab(43.31, 55.80, -19.03)
CIE-LCH	lch(43.31, 58.96, 341.17°)
OKLab	oklab(53.44% 0.1676 -0.0509)
OKLCH	oklch(53.44% 0.175 343.1)
XYZ	xyz(22.9737, 13.3681, 24.2874)
Luminance	0.1337 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3787 #37AD5D

analogous

#9837AD #AD3787 #AD374C

triadic

#AD3787 #87AD37 #3787AD

tetradic

#AD3787 #AD9837 #37AD5D #374CAD

square

#AD3787 #AD9837 #37AD5D #374CAD

split-complementary

#AD3787 #4CAD37 #37AD98

monochromatic

#50193F #7F2863 #AD3787 #CA57A5 #D886BE

Accessibility & contrast

On white

5.72

#AD3787 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD3787 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3787

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3787	#FFFFFF	#000000	##FFFFFF
##AD3787	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425A89

Deuteranopia (green-blind)

#656D84

Tritanopia (blue-blind)

#B8375A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3787;
/* rgb */ color: rgb(173, 55, 135);
/* oklch */ color: oklch(53.4% 0.175 343.1);

Tailwind

colors: {
  custom: {
    50: '#c977aa',
    500: '#ad3787',
    950: '#000000',
  },
}

SCSS

$custom: #ad3787;
$custom-light: #c977aa;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3787",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 135
  },
  "hsl": {
    "h": 319.322,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5344,
    "c": 0.17512,
    "h": 343.1
  },
  "luminance": 0.13366
}

Semantic roles & 50–950 ramp

primary

#AD3787

secondary

#7DC294

accent

#DB7B4D

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3787

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →