#AD3779#AD3779

#AD3779 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 52.9% C 0.167 H 349.8°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).

Color values

HEX	#AD3779
RGB	rgb(173, 55, 121)
HSL	hsl(326, 52%, 45%)
HSV	hsv(326, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 30.1%, 32.2%)
CIE-LAB	lab(42.76, 53.95, -11.29)
CIE-LCH	lch(42.76, 55.12, 348.18°)
OKLab	oklab(52.86% 0.1643 -0.0295)
OKLCH	oklch(52.86% 0.167 349.8)
XYZ	xyz(22.0520, 12.9995, 19.4333)
Luminance	0.1300 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3779 #37AD6B

analogous

#A637AD #AD3779 #AD373E

triadic

#AD3779 #79AD37 #3779AD

tetradic

#AD3779 #ADA637 #37AD6B #373EAD

square

#AD3779 #ADA637 #37AD6B #373EAD

split-complementary

#AD3779 #3EAD37 #37ADA6

monochromatic

#501938 #7F2859 #AD3779 #CA5797 #D886B4

Accessibility & contrast

On white

5.83

#AD3779 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AD3779 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3779

5.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3779	#FFFFFF	#000000	##FFFFFF
##AD3779	1.00	5.83	3.60	5.83
#FFFFFF	5.83	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48587B

Deuteranopia (green-blind)

#6A6D76

Tritanopia (blue-blind)

#B93153

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3779;
/* rgb */ color: rgb(173, 55, 121);
/* oklch */ color: oklch(52.9% 0.167 349.8);

Tailwind

colors: {
  custom: {
    50: '#c9769f',
    500: '#ad3779',
    950: '#000000',
  },
}

SCSS

$custom: #ad3779;
$custom-light: #c9769f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3779",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 121
  },
  "hsl": {
    "h": 326.441,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52857,
    "c": 0.16689,
    "h": 349.8
  },
  "luminance": 0.12997
}

Semantic roles & 50–950 ramp

primary

#AD3779

secondary

#7DC29C

accent

#DB8B4D

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3779

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →