#AD373E#AD373E
#AD373E is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.1% C 0.153 H 21.1°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).
Color values
| HEX | #AD373E |
|---|---|
| RGB | rgb(173, 55, 62) |
| HSL | hsl(356, 52%, 45%) |
| HSV | hsv(356, 68%, 68%) |
| CMYK | cmyk(0%, 68.2%, 64.2%, 32.2%) |
| CIE-LAB | lab(41.16, 48.35, 23.13) |
| CIE-LCH | lch(41.16, 53.60, 25.56°) |
| OKLab | oklab(51.15% 0.143 0.0553) |
| OKLCH | oklch(51.15% 0.153 21.1) |
| XYZ | xyz(19.4712, 11.9672, 5.8411) |
| Luminance | 0.1196 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 4.12
Cardinal
#C41E3A
ΔE00 4.40
Brown
#A52A2A
ΔE00 4.88
Dusty Red
#B9484E
ΔE00 4.95
Lipstick Red
#C0022F
ΔE00 5.09
Rose Red
#BE013C
ΔE00 5.48
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD373E #37ADA6
analogous
#AD3779 #AD373E #AD6B37
triadic
#AD373E #3EAD37 #373EAD
tetradic
#AD373E #79AD37 #37ADA6 #6B37AD
square
#AD373E #79AD37 #37ADA6 #6B37AD
split-complementary
#AD373E #37AD6B #3779AD
monochromatic
#50191D #7F282D #AD373E #CA575E #D8868B
Accessibility & contrast
On white
6.19
#AD373E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.39
#AD373E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD373E
6.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD373E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD373E | 1.00 | 6.19 | 3.39 | 6.19 |
| #FFFFFF | 6.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.39 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#56513D
Deuteranopia (green-blind)
#746A3B
Tritanopia (blue-blind)
#BE193B
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad373e; /* rgb */ color: rgb(173, 55, 62); /* oklch */ color: oklch(51.1% 0.153 21.1);
Tailwind
colors: {
custom: {
50: '#cc7573',
500: '#ad373e',
950: '#000000',
},
}SCSS
$custom: #ad373e; $custom-light: #cc7573; $custom-dark: #000000;
JSON
{
"hex": "#ad373e",
"rgb": {
"r": 173,
"g": 55,
"b": 62
},
"hsl": {
"h": 356.441,
"s": 51.754,
"l": 44.706
},
"oklch": {
"l": 0.5115,
"c": 0.15333,
"h": 21.1
},
"luminance": 0.11964
}Semantic roles & 50–950 ramp
primary
#AD373E
secondary
#7DC2BE
accent
#DBD34D
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150908
muted
#837B7B