#AD3774#AD3774

#AD3774 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.7% C 0.164 H 352.4°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD3774
RGB	rgb(173, 55, 116)
HSL	hsl(329, 52%, 45%)
HSV	hsv(329, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 32.9%, 32.2%)
CIE-LAB	lab(42.58, 53.34, -8.48)
CIE-LCH	lch(42.58, 54.00, 350.97°)
OKLab	oklab(52.66% 0.1629 -0.0218)
OKLCH	oklch(52.66% 0.164 352.4)
XYZ	xyz(21.7533, 12.8800, 17.8601)
Luminance	0.1288 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3774 #37AD70

analogous

#AB37AD #AD3774 #AD3739

triadic

#AD3774 #74AD37 #3774AD

tetradic

#AD3774 #ADAB37 #37AD70 #3739AD

square

#AD3774 #ADAB37 #37AD70 #3739AD

split-complementary

#AD3774 #39AD37 #37ADAB

monochromatic

#501936 #7F2855 #AD3774 #CA5793 #D886B1

Accessibility & contrast

On white

5.87

#AD3774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD3774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3774

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3774	#FFFFFF	#000000	##FFFFFF
##AD3774	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5776

Deuteranopia (green-blind)

#6B6C71

Tritanopia (blue-blind)

#BA2F51

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3774;
/* rgb */ color: rgb(173, 55, 116);
/* oklch */ color: oklch(52.7% 0.164 352.4);

Tailwind

colors: {
  custom: {
    50: '#c9769c',
    500: '#ad3774',
    950: '#000000',
  },
}

SCSS

$custom: #ad3774;
$custom-light: #c9769c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3774",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 328.983,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52665,
    "c": 0.16433,
    "h": 352.4
  },
  "luminance": 0.12878
}

Semantic roles & 50–950 ramp

primary

#AD3774

secondary

#7DC29F

accent

#DB914D

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →