#AD3773#AD3773

#AD3773 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 52.6% C 0.164 H 352.9°. Best body text is #FFFFFF at 5.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD3773
RGB	rgb(173, 55, 115)
HSL	hsl(329, 52%, 45%)
HSV	hsv(329, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 33.5%, 32.2%)
CIE-LAB	lab(42.55, 53.22, -7.91)
CIE-LCH	lch(42.55, 53.80, 351.54°)
OKLab	oklab(52.63% 0.1626 -0.0203)
OKLCH	oklch(52.63% 0.164 352.9)
XYZ	xyz(21.6955, 12.8569, 17.5554)
Luminance	0.1285 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3773 #37AD71

analogous

#AC37AD #AD3773 #AD3738

triadic

#AD3773 #73AD37 #3773AD

tetradic

#AD3773 #ADAC37 #37AD71 #3738AD

square

#AD3773 #ADAC37 #37AD71 #3738AD

split-complementary

#AD3773 #38AD37 #37ADAC

monochromatic

#501935 #7F2854 #AD3773 #CA5792 #D886B0

Accessibility & contrast

On white

5.88

#AD3773 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD3773 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3773

5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3773	#FFFFFF	#000000	##FFFFFF
##AD3773	1.00	5.88	3.57	5.88
#FFFFFF	5.88	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5775

Deuteranopia (green-blind)

#6B6C70

Tritanopia (blue-blind)

#BA2F50

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3773;
/* rgb */ color: rgb(173, 55, 115);
/* oklch */ color: oklch(52.6% 0.164 352.9);

Tailwind

colors: {
  custom: {
    50: '#c9769b',
    500: '#ad3773',
    950: '#000000',
  },
}

SCSS

$custom: #ad3773;
$custom-light: #c9769b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3773",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 115
  },
  "hsl": {
    "h": 329.492,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52627,
    "c": 0.16384,
    "h": 352.9
  },
  "luminance": 0.12854
}

Semantic roles & 50–950 ramp

primary

#AD3773

secondary

#7DC29F

accent

#DB934D

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →