#AC37AD#AC37AD

#AC37AD is a mid, highly saturated purple. Relative luminance 0.145; OKLCH L 55.2% C 0.202 H 327.5°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#AC37AD
RGB	rgb(172, 55, 173)
HSL	hsl(299, 52%, 45%)
HSV	hsv(299, 68%, 68%)
CMYK	cmyk(0.6%, 68.2%, 0%, 32.2%)
CIE-LAB	lab(44.97, 61.44, -39.26)
CIE-LCH	lch(44.97, 72.91, 327.42°)
OKLab	oklab(55.21% 0.1709 -0.1087)
OKLCH	oklch(55.21% 0.202 327.5)
XYZ	xyz(25.9219, 14.5219, 40.9648)
Luminance	0.1452 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC37AD #38AD37

analogous

#7137AD #AC37AD #AD3773

triadic

#AC37AD #ADAC37 #37ADAC

tetradic

#AC37AD #AD7137 #38AD37 #3773AD

square

#AC37AD #AD7137 #38AD37 #3773AD

split-complementary

#AC37AD #73AD37 #37AD71

monochromatic

#501950 #7E287F #AC37AD #C957CA #D886D8

Accessibility & contrast

On white

5.38

#AC37AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#AC37AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC37AD

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC37AD	#FFFFFF	#000000	##FFFFFF
##AC37AD	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2461B0

Deuteranopia (green-blind)

#5470AA

Tritanopia (blue-blind)

#B1486E

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ac37ad;
/* rgb */ color: rgb(172, 55, 173);
/* oklch */ color: oklch(55.2% 0.202 327.5);

Tailwind

colors: {
  custom: {
    50: '#c878c6',
    500: '#ac37ad',
    950: '#000000',
  },
}

SCSS

$custom: #ac37ad;
$custom-light: #c878c6;
$custom-dark: #000000;

JSON

{
  "hex": "#ac37ad",
  "rgb": {
    "r": 172,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 299.492,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55206,
    "c": 0.20248,
    "h": 327.5
  },
  "luminance": 0.1452
}

Semantic roles & 50–950 ramp

primary

#AC37AD

secondary

#7EC27D

accent

#DB4D4E

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AC37AD

Body copy rendered with the generated semantic roles for this colour.

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