#AD3754#AD3754

#AD3754 is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.6% C 0.154 H 9.6°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD3754
RGB	rgb(173, 55, 84)
HSL	hsl(345, 52%, 45%)
HSV	hsv(345, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 51.4%, 32.2%)
CIE-LAB	lab(41.63, 50.01, 10.07)
CIE-LCH	lch(41.63, 51.01, 11.38°)
OKLab	oklab(51.64% 0.1518 0.0258)
OKLCH	oklch(51.64% 0.154 9.6)
XYZ	xyz(20.2017, 12.2593, 9.6883)
Luminance	0.1226 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3754 #37AD90

analogous

#AD378F #AD3754 #AD5537

triadic

#AD3754 #54AD37 #3754AD

tetradic

#AD3754 #8FAD37 #37AD90 #5537AD

square

#AD3754 #8FAD37 #37AD90 #5537AD

split-complementary

#AD3754 #37AD55 #378FAD

monochromatic

#501927 #7F283D #AD3754 #CA5774 #D8869A

Accessibility & contrast

On white

6.08

#AD3754 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD3754 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3754

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3754	#FFFFFF	#000000	##FFFFFF
##AD3754	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535355

Deuteranopia (green-blind)

#716B51

Tritanopia (blue-blind)

#BD2243

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3754;
/* rgb */ color: rgb(173, 55, 84);
/* oklch */ color: oklch(51.6% 0.154 9.6);

Tailwind

colors: {
  custom: {
    50: '#cb7683',
    500: '#ad3754',
    950: '#000000',
  },
}

SCSS

$custom: #ad3754;
$custom-light: #cb7683;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3754",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 84
  },
  "hsl": {
    "h": 345.254,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.51644,
    "c": 0.15398,
    "h": 9.6
  },
  "luminance": 0.12257
}

Semantic roles & 50–950 ramp

primary

#AD3754

secondary

#7DC2B1

accent

#DBB84D

background

#FDF7F8

surface

#FAEDEF

border

#D3C8CA

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD3754

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →