#AD369E#AD369E

#AD369E is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.4% C 0.193 H 333.4°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD369E
RGB	rgb(173, 54, 158)
HSL	hsl(308, 52%, 45%)
HSV	hsv(308, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 8.7%, 32.2%)
CIE-LAB	lab(44.22, 59.59, -31.51)
CIE-LCH	lch(44.22, 67.41, 332.14°)
OKLab	oklab(54.44% 0.1721 -0.0863)
OKLCH	oklch(54.44% 0.193 333.4)
XYZ	xyz(24.7244, 13.9932, 33.7399)
Luminance	0.1399 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD369E #36AD45

analogous

#8136AD #AD369E #AD3663

triadic

#AD369E #9EAD36 #369EAD

tetradic

#AD369E #AD8136 #36AD45 #3663AD

square

#AD369E #AD8136 #36AD45 #3663AD

split-complementary

#AD369E #63AD36 #36AD81

monochromatic

#501949 #7E2773 #AD369E #CA56BC #D985CE

Accessibility & contrast

On white

5.53

#AD369E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD369E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD369E

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD369E	#FFFFFF	#000000	##FFFFFF
##AD369E	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325EA1

Deuteranopia (green-blind)

#5C6F9B

Tritanopia (blue-blind)

#B54065

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad369e;
/* rgb */ color: rgb(173, 54, 158);
/* oklch */ color: oklch(54.4% 0.193 333.4);

Tailwind

colors: {
  custom: {
    50: '#c977bb',
    500: '#ad369e',
    950: '#000000',
  },
}

SCSS

$custom: #ad369e;
$custom-light: #c977bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad369e",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 158
  },
  "hsl": {
    "h": 307.563,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54444,
    "c": 0.19253,
    "h": 333.4
  },
  "luminance": 0.13991
}

Semantic roles & 50–950 ramp

primary

#AD369E

secondary

#7CC285

accent

#DC5E4C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD369E

Body copy rendered with the generated semantic roles for this colour.

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