#AD364D#AD364D

#AD364D is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.4% C 0.154 H 13.2°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD364D
RGB	rgb(173, 54, 77)
HSL	hsl(348, 52%, 45%)
HSV	hsv(348, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 55.5%, 32.2%)
CIE-LAB	lab(41.31, 49.83, 14.01)
CIE-LCH	lch(41.31, 51.76, 15.71°)
OKLab	oklab(51.36% 0.1503 0.0351)
OKLCH	oklch(51.36% 0.154 13.2)
XYZ	xyz(19.8941, 12.0611, 8.3002)
Luminance	0.1206 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD364D #36AD96

analogous

#AD3689 #AD364D #AD5A36

triadic

#AD364D #4DAD36 #364DAD

tetradic

#AD364D #89AD36 #36AD96 #5A36AD

square

#AD364D #89AD36 #36AD96 #5A36AD

split-complementary

#AD364D #36AD5A #3689AD

monochromatic

#501923 #7E2738 #AD364D #CA566C #D98595

Accessibility & contrast

On white

6.16

#AD364D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD364D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD364D

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD364D	#FFFFFF	#000000	##FFFFFF
##AD364D	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53524D

Deuteranopia (green-blind)

#726A4A

Tritanopia (blue-blind)

#BD1D3F

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad364d;
/* rgb */ color: rgb(173, 54, 77);
/* oklch */ color: oklch(51.4% 0.154 13.2);

Tailwind

colors: {
  custom: {
    50: '#cb757e',
    500: '#ad364d',
    950: '#000000',
  },
}

SCSS

$custom: #ad364d;
$custom-light: #cb757e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad364d",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 77
  },
  "hsl": {
    "h": 348.403,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.51358,
    "c": 0.15438,
    "h": 13.2
  },
  "luminance": 0.12058
}

Semantic roles & 50–950 ramp

primary

#AD364D

secondary

#7CC2B5

accent

#DCC04C

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD364D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →