#AD3629#AD3629

#AD3629 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.7% C 0.157 H 29.7°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD3629
RGB	rgb(173, 54, 41)
HSL	hsl(6, 62%, 42%)
HSV	hsv(6, 76%, 68%)
CMYK	cmyk(0%, 68.8%, 76.3%, 32.2%)
CIE-LAB	lab(40.71, 47.68, 35.08)
CIE-LCH	lch(40.71, 59.19, 36.35°)
OKLab	oklab(50.72% 0.1365 0.078)
OKLCH	oklch(50.72% 0.157 29.7)
XYZ	xyz(18.9551, 11.6855, 3.3548)
Luminance	0.1168 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3629 #29A0AD

analogous

#AD295E #AD3629 #AD7829

triadic

#AD3629 #29AD36 #3629AD

tetradic

#AD3629 #5EAD29 #29A0AD #7829AD

square

#AD3629 #5EAD29 #29A0AD #7829AD

split-complementary

#AD3629 #29AD78 #295EAD

monochromatic

#4A1712 #7C271D #AD3629 #D24F41 #DE7D73

Accessibility & contrast

On white

6.29

#AD3629 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD3629 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3629

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3629	#FFFFFF	#000000	##FFFFFF
##AD3629	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584F27

Deuteranopia (green-blind)

#766A25

Tritanopia (blue-blind)

#BE0F34

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3629;
/* rgb */ color: rgb(173, 54, 41);
/* oklch */ color: oklch(50.7% 0.157 29.7);

Tailwind

colors: {
  custom: {
    50: '#ce7464',
    500: '#ad3629',
    950: '#000000',
  },
}

SCSS

$custom: #ad3629;
$custom-light: #ce7464;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3629",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 41
  },
  "hsl": {
    "h": 5.909,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50715,
    "c": 0.15722,
    "h": 29.7
  },
  "luminance": 0.11683
}

Semantic roles & 50–950 ramp

primary

#AD3629

secondary

#6DBCC5

accent

#D5E543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3629

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →