#AD3627#AD3627

#AD3627 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.7% C 0.158 H 30.4°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX#AD3627
RGBrgb(173, 54, 39)
HSLhsl(7, 63%, 42%)
HSVhsv(7, 77%, 68%)
CMYKcmyk(0%, 68.8%, 77.5%, 32.2%)
CIE-LABlab(40.69, 47.60, 36.18)
CIE-LCHlch(40.69, 59.78, 37.24°)
OKLaboklab(50.69% 0.1359 0.0798)
OKLCHoklch(50.69% 0.158 30.4)
XYZxyz(18.9211, 11.6719, 3.1757)
Luminance0.1167 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3627 #279EAD
analogous
#AD275B #AD3627 #AD7927
triadic
#AD3627 #27AD36 #3627AD
tetradic
#AD3627 #5BAD27 #279EAD #7927AD
square
#AD3627 #5BAD27 #279EAD #7927AD
split-complementary
#AD3627 #27AD79 #275BAD
monochromatic
#491710 #7B261C #AD3627 #D34F3E #DF7C70

Accessibility & contrast

On white

6.30
#AD3627 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.33
#AD3627 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3627
6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3627#FFFFFF#000000##FFFFFF
##AD36271.006.303.336.30
#FFFFFF6.301.0021.001.00
#0000003.3321.001.0021.00
##FFFFFF6.301.0021.001.00

Color blindness preview

Protanopia (red-blind)
#584F24
Deuteranopia (green-blind)
#766A22
Tritanopia (blue-blind)
#BF0E33
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #ad3627;
/* rgb */ color: rgb(173, 54, 39);
/* oklch */ color: oklch(50.7% 0.158 30.4);
Tailwind
colors: {
  custom: {
    50: '#ce7462',
    500: '#ad3627',
    950: '#000000',
  },
}
SCSS
$custom: #ad3627;
$custom-light: #ce7462;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3627",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 39
  },
  "hsl": {
    "h": 6.716,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.50692,
    "c": 0.15757,
    "h": 30.4
  },
  "luminance": 0.11669
}

Semantic roles & 50–950 ramp

primary
#AD3627
secondary
#6ABBC6
accent
#D4E642
background
#FDF7F5
surface
#FBEDEA
border
#D4C8C6
text
#150905
muted
#837B79

Preview Lab

Preview with #AD3627

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3627 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva