#AD3627#AD3627

#AD3627 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.7% C 0.158 H 30.4°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD3627
RGB	rgb(173, 54, 39)
HSL	hsl(7, 63%, 42%)
HSV	hsv(7, 77%, 68%)
CMYK	cmyk(0%, 68.8%, 77.5%, 32.2%)
CIE-LAB	lab(40.69, 47.60, 36.18)
CIE-LCH	lch(40.69, 59.78, 37.24°)
OKLab	oklab(50.69% 0.1359 0.0798)
OKLCH	oklch(50.69% 0.158 30.4)
XYZ	xyz(18.9211, 11.6719, 3.1757)
Luminance	0.1167 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3627 #279EAD

analogous

#AD275B #AD3627 #AD7927

triadic

#AD3627 #27AD36 #3627AD

tetradic

#AD3627 #5BAD27 #279EAD #7927AD

square

#AD3627 #5BAD27 #279EAD #7927AD

split-complementary

#AD3627 #27AD79 #275BAD

monochromatic

#491710 #7B261C #AD3627 #D34F3E #DF7C70

Accessibility & contrast

On white

6.30

#AD3627 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD3627 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3627

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3627	#FFFFFF	#000000	##FFFFFF
##AD3627	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584F24

Deuteranopia (green-blind)

#766A22

Tritanopia (blue-blind)

#BF0E33

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3627;
/* rgb */ color: rgb(173, 54, 39);
/* oklch */ color: oklch(50.7% 0.158 30.4);

Tailwind

colors: {
  custom: {
    50: '#ce7462',
    500: '#ad3627',
    950: '#000000',
  },
}

SCSS

$custom: #ad3627;
$custom-light: #ce7462;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3627",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 39
  },
  "hsl": {
    "h": 6.716,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.50692,
    "c": 0.15757,
    "h": 30.4
  },
  "luminance": 0.11669
}

Semantic roles & 50–950 ramp

primary

#AD3627

secondary

#6ABBC6

accent

#D4E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3627

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →