#77291E#77291E
#77291E is a dark, moderate red. Relative luminance 0.056; OKLCH L 39.5% C 0.112 H 30.7°. Best body text is #FFFFFF at 9.90:1 contrast (WCAG AA passes).
Color values
| HEX | #77291E |
|---|---|
| RGB | rgb(119, 41, 30) |
| HSL | hsl(7, 60%, 29%) |
| HSV | hsv(7, 75%, 47%) |
| CMYK | cmyk(0%, 65.5%, 74.8%, 53.3%) |
| CIE-LAB | lab(28.39, 33.46, 25.07) |
| CIE-LCH | lch(28.39, 41.81, 36.85°) |
| OKLab | oklab(39.54% 0.0961 0.057) |
| OKLCH | oklch(39.54% 0.112 30.7) |
| XYZ | xyz(8.6359, 5.6028, 1.8547) |
| Luminance | 0.0560 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.21
Red Brown
#8B2E16
ΔE00 5.84
Indian Red
#850E04
ΔE00 5.97
Blood
#770001
ΔE00 6.07
Maroon
#800000
ΔE00 6.30
Crimson (survey)
#8C000F
ΔE00 6.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77291E #1E6C77
analogous
#771E40 #77291E #77561E
triadic
#77291E #1E7729 #291E77
tetradic
#77291E #40771E #1E6C77 #561E77
square
#77291E #40771E #1E6C77 #561E77
split-complementary
#77291E #1E7756 #1E4077
monochromatic
#180806 #461812 #77291E #A83A2A #CF5240
Accessibility & contrast
On white
9.90
#77291E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#77291E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77291E
9.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77291E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77291E | 1.00 | 9.90 | 2.12 | 9.90 |
| #FFFFFF | 9.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E381C
Deuteranopia (green-blind)
#52491C
Tritanopia (blue-blind)
#831627
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77291e; /* rgb */ color: rgb(119, 41, 30); /* oklch */ color: oklch(39.5% 0.112 30.7);
Tailwind
colors: {
custom: {
50: '#a5675a',
500: '#77291e',
950: '#000000',
},
}SCSS
$custom: #77291e; $custom-light: #a5675a; $custom-dark: #000000;
JSON
{
"hex": "#77291e",
"rgb": {
"r": 119,
"g": 41,
"b": 30
},
"hsl": {
"h": 7.416,
"s": 59.732,
"l": 29.216
},
"oklch": {
"l": 0.39541,
"c": 0.11176,
"h": 30.7
},
"luminance": 0.05602
}Semantic roles & 50–950 ramp
primary
#77291E
secondary
#469EAB
accent
#CFE345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100604
muted
#7F7A79