#AD35AB#AD35AB

#AD35AB is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.1% C 0.204 H 328.6°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD35AB
RGB	rgb(173, 53, 171)
HSL	hsl(301, 53%, 44%)
HSV	hsv(301, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 1.2%, 32.2%)
CIE-LAB	lab(44.76, 62.07, -38.40)
CIE-LCH	lch(44.76, 72.99, 328.26°)
OKLab	oklab(55.05% 0.174 -0.1061)
OKLCH	oklch(55.05% 0.204 328.6)
XYZ	xyz(25.8571, 14.3726, 39.9325)
Luminance	0.1437 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35AB #35AD37

analogous

#7335AD #AD35AB #AD356F

triadic

#AD35AB #ABAD35 #35ABAD

tetradic

#AD35AB #AD7335 #35AD37 #356FAD

square

#AD35AB #AD7335 #35AD37 #356FAD

split-complementary

#AD35AB #6FAD35 #35AD73

monochromatic

#4F184E #7E277D #AD35AB #CB54C9 #D983D8

Accessibility & contrast

On white

5.42

#AD35AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD35AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35AB

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35AB	#FFFFFF	#000000	##FFFFFF
##AD35AB	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2460AE

Deuteranopia (green-blind)

#556FA8

Tritanopia (blue-blind)

#B3466C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad35ab;
/* rgb */ color: rgb(173, 53, 171);
/* oklch */ color: oklch(55.1% 0.204 328.6);

Tailwind

colors: {
  custom: {
    50: '#c977c4',
    500: '#ad35ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad35ab;
$custom-light: #c977c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35ab",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 171
  },
  "hsl": {
    "h": 301,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55051,
    "c": 0.2038,
    "h": 328.6
  },
  "luminance": 0.14371
}

Semantic roles & 50–950 ramp

primary

#AD35AB

secondary

#7BC37C

accent

#DD4E4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD35AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →